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Cultural Influences on Global Business

3. CHAPTER. Cultural Influences on Global Business. 3-1 Culture Around the World 3-2 Culture and Social Organizations 3-3 Communication Across Cultures 3-4 Values Around the World. GOALS. Describe influences of culture on global business activities. Explain the role of subcultures.

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Cultural Influences on Global Business

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  1. 3 CHAPTER Cultural Influences on Global Business 3-1 Culture Around the World 3-2 Culture and Social Organizations 3-3 Communication Across Cultures 3-4 Values Around the World

  2. GOALS Describe influences of culture on global business activities. Explain the role of subcultures. 3 LESSON 3-1Culture Around the World

  3. 3 Cultural Influences in International Business • A culture is a system of learned, shared, unifying, and interrelated beliefs, values, and assumptions.

  4. 3 The Subcultures within a Society • Influences of cultures and subcultures • Subculture of U.S. business • Variations in business subcultures worldwide

  5. GOALS Describe how family relationships can affect culture. Explain the role of societal influences on culture. 3 LESSON 3-2Culture and Social Organizations

  6. 3 Family Relationships • Family units • Nuclear family • Extended family • Family-work relationships

  7. 3 Society’s Institutions • Education • Gender roles • Mobility • Class system

  8. GOALS Understand the importance of knowing another language for global business success. Compare direct and indirect communication. Describe the influence of nonverbal communication. 3 LESSON 3-3Communication Across Cultures

  9. 3 Language Differences • English is widely considered the language of international business • More people use English to conduct business than any other language • Advantages of using English • Understood by many • Ideas can be expressed in many ways • Large number of business-related words • Concise and precise

  10. 3 Learning a Second Language • Consider learning language of dominant trading partners. • Learning a country’s language helps you understand the culture.

  11. 3 Direct and Indirect Communication • Contexting refers to how direct or indirect communication is. • A low-context culture is one that communicates very directly. • A high-context culture is one that communicates indirectly.

  12. Body language Appearance Eye contact Touching Personal space Color Numbers Emblems Smells 3 Nonverbal Communication

  13. GOALS Identify and explain five major types of values that vary from culture to culture. Describe the two major reactions to cultural differences. 3 LESSON 3-4Values Around the World

  14. 3 Values Vary Among Cultures • Individualism and collectivism • Technology • Leadership, power, and authority • Religion • Time

  15. 3 Adjusting to Cultural Differences • Ethnocentrism • Reactions to cultural differences • Culture shock • Reverse culture shock

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