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Tourism and Local Authorities – the Devon Perspective

This document outlines the strategic approach taken by Devon County Council to foster a balanced economy through tourism development. Key initiatives include removing growth barriers, improving infrastructure, and supporting businesses with funding and workforce skills. Collaborative efforts with the newly formed Devon Tourism Partnership focus on maintaining the Visit Devon brand through quality awards, promotional campaigns, and continuous economic analysis. Despite budget cuts, the commitment to sustainability and innovation in Devon’s local tourism sector remains strong.

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Tourism and Local Authorities – the Devon Perspective

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  1. Tourism and Local Authorities – the Devon Perspective Rosie Bates Economic Development Manager, Devon County Council

  2. DCC – Economy and Enterprise 2012/13 Economy Service focus areas • Remove Barriers to growth to achieve a flourishing and balanced economy • Overarching Strategy for Growth • Infrastructure Development • Funding • Business Support • Workforce skills and Innovation • Economic Analysis • Partnerships

  3. DCC and Tourism • Historically strong focus – Discover Devon Naturally, strategic support • Key partner in forming Visit Devon as a DMO • Funded Visit Devon for 4 years under SLA arrangement • Maintained role in sustainability and skills • Budget cuts put pressure on support for any one particular sector

  4. DCC and Tourism • Accountable Body Partner in Devon Tourism Partnership • £15k of funding per year, 1 day per week staff resource • Maintain the strategic focus of the partnership • Development of the product – skills, quality, awards

  5. Visit Devon.... • Closed on 31 March 2012 • New Devon Tourism Partnership • Strategy and industry support – quality, awards, skills • Promote and Protect the Visit Devon brand – campaigns and PR • Research and monitoring • Resourced by partners (6 x ATPs, DATA, DCC)

  6. Devon Tourism Partnership • New Portal Website launched in September • Mobile website in development • Re-tendering PR contract • ‘Active’ campaign contracted for 2013 • Industry Awards • Reviewing accommodation grading in Devon • Planning Visitor Survey

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