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Educational Support Program Updated June 24, 2013

Educational Support Program Updated June 24, 2013. Program Objective Target Educational Institutions Approach Pricing Roles and responsibilities. Agenda. US Community/Technical Colleges/By State. 4. 2. 8. 33. 8. 5. 17. 29. 17. 62. 17. 4. 4. 32. 1. 7. 29. 15. 7. 34.

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Educational Support Program Updated June 24, 2013

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  1. Educational Support ProgramUpdated June 24, 2013

  2. Program Objective Target Educational Institutions Approach Pricing Roles and responsibilities Agenda

  3. US Community/Technical Colleges/By State 4 2 8 33 8 5 17 29 17 62 17 4 4 32 1 7 29 15 7 34 NJ 19 12 4 49 5 12 5 DE 1 15 24 14 22 18 MD 18 58 111 13 15 17 19 24 15 29 34 16 Hawaii 7 Alaska 5 66 11 28 1171 Total (Excludes Universities) 843 Offer PLC focused course curriculum

  4. The Business Units want to expand the number of trained technicians and engineers on Rockwell Automation technology and products. Domestically: Protect market share Internationally: Increase market share Globally: Increase long term revenue Program Objective • 1000 Target Institutions • Estimate 15 Students per Class • Estimate 2 Classes levels • Estimate 2 Semesters Per Year 60,000 trained Annually on RA Technology & Products Training the next generation engineers “Farming For the future”

  5. Benefits • For the Educational Institution • Access to industry leading products and technology • Increased speed to market and course development • Training on the latest products and technologies • Increase emphasis on Education inside Rockwell Automation • For Rockwell Automation • Start customers early using Rockwell Automation technology • Become their preferred supplier • Introduction to new products • Excellent public relations and corporate responsibilities • Training the next generation engineers & maintenance professionals • Sales and project amplification • For the Channel • Increased Rockwell Automation market penetration • Increased value in the community and educational institutions • Locally available trained personnel on Rockwell Automation products • Drives long term revenue of hardware and software

  6. Educational Program Focus Project Driven Career Development Focus of the ESP: It is not designed to compete with Rockwell Automation Training

  7. Single Rockwell Automation comprehensive program that combines Software/Hardware access Simplified processes and administration Across all RACS Business Units – globally focused Focused on formal training and education institutions Pre-approved pricing levels Standardized reporting Consistent deliverables Field based execution What is the Educational Support Program? A Global Rockwell Automation Commercial Marketing program designed to help Accredited Educational Institutions use Rockwell Automation products and technology in their curriculum.

  8. Target Educational Institutions • Accredited technical schools • Colleges and universities • Public vocational education schools • Non-profit charter schools • Government institutes • Others as approved 80% of the technical colleges offer PLC focused courses (843 in US) EXCLUDES: Customer’s training departments and OEM’s that build/develop training stations

  9. Why have an Educational Strategy? Education Program participants 1000 Courses Offered 2 Semesters 2 Students per class15 Total 60,000 What if … 10% had purchase authority What if … They purchased $7500 per year $45 Million

  10. How the Program Works GOAL: Make it as easy as possible ! • Use global Program web site for program enrollment and renewal • RA provides special educational discounts for Hardware, annually renewable software bundles, and technical support for instructors. • Classroom products and support “TechConnect” Bundle • Must purchase a minimum of one install Classroom Toolkit to be eligible • Limited software bundle for students (offers software for homework) • Hardware purchase is handled through a standard price agreement quote for program participants only. • One Program Guide – Easy for both institutions and Sales Force

  11. Requirements Simple, Simple, Simple • Step 1 - RA local champion/ownerSponsors Educational Institution • Step 2 - Formal sign-up(Standard Toolkit Program online enrollment process) • Identify institute champion/owner (Librarian/Instructor) • Solution Architect - Electronic Business Unit approval • CSM Customer Training group electronic approval • Step 3– Order fulfillment thru distribution (North Am) • Classroom Toolkit Activations Shipped Direct to Librarian/Instructor • Student Toolkits (for off-site student homework use) shipped to school librarian • Setup TechConnect Support for Instructors • Hardware Delivery in North America and Globally follow standard business practices

  12. Annually Renewable Toolkit Pricing Classroom Toolkits – US$194 per Install (includes instructor support) Student Toolkits (for homework use): US$100 per Install (no support) Technical Support Support Included for Instructor only (with Classroom Toolkit) Student support is provided by Instructor Hardware & Software (SW in addition to the required Classroom Toolkit) Purchases through SAP Agreement 3000000510 (3*510) Preferred pricing on specific product groups only School must be in program to qualify for HW/SW pricing Program Pricing Note: Prices are expressed in US dollars unless otherwise indicated. Program prices and discount offers refer to the Rockwell Automation Suggested List Price and may not be inclusive of any local taxes or fees. All Program prices and discounts are subject to change without notice.

  13. EDU Program Toolkit Pricing Model Classroom Toolkit ~US$194 / Install • 1-Install = 1-Computer • 140+ Products • M-F 8-5 Product Support for Registered Instructor • 1, 3, 5, and 10-install options Student Toolkit ~$100 / Student, 6-mo. license • 5/500/5000 Pro Editors • Emulate • RSNetWorx for Cnet, Dnet & RS • Linx Enterprise • RSLinx Pro • SoftLogix 5860 • RSView Studio • RSView ME 75 display runtime • RSView SE Station Runtime 100 Display • RSSQL (150 Tag • A-B Drive tools • No Support included, Not for classroom use Cost model: Cover Shipping, Handling, Media

  14. EDU HW/SW Discounts by SAP Agreement 3000000510 (SPA 3*510) Exceptional pricing to Participating Institutions Distributors participate in all transactions

  15. Educational OEM Policy (Internal Use Only)

  16. Educational OEM’s working with Schools and Customer Training Departments • There are a select number of OEM’s that target the educational industry focusing on educational institutions and customer training departments. • Training work stations that include Rockwell Automation Hardware and Software • Custom Course and Lab Curriculum • Value Add Services • End user customers can only purchase the HW/SW via the OEM on a pre-packaged workstation. The OEM is extended a fixed resale price for HW and SW. (see next slide) • Educational institution customers will typically purchase the workstations from the OEM but will have a choice to purchase SW bundled with the workstation or lease the software via the Rockwell Automation Educational Support Program. • Lease via Education Support Program requires a separate enrollment via local distributor or Rockwell Automation sales office. • SW purchases are usually done when the school has been issued a financial grant.

  17. Educational OEM Pricing Policy .25 OEM / .20 DM.50 OEM / .40 DM 20% off OEM/Book DM Note: Any negotiations below the policy pricing will require approval Educational OEM Definition: • Companies that provide training solutions for educational Institutions or end user training departments. Requirement: • Educational OEM must participate in our OEM/Machine Builder Program to obtain development tools, technical support, discounts and relationship management. Educational OEM Pricing Policy: • 1Purchase Option: Accredited Educational Institution Customer ** • 1Purchase Option: End User Training Department Customer: • Hardware Purchase Option to any Training Customers: ** The Accredited Educational Institution does not need to be a member of the Educational Toolkit Program since an OEM is not authorized to approve and accept orders for these application requests. It is however recommended that the Educational Institution sign up through their local distributor/Rockwell Automation office as this is how they would obtain a TechConnect Contract for software and firmware downloads. 1End Customer Registration is required at the time of order entry

  18. Contact the Channel Development Team at 414-382-8360, or e-mail rschannel@ra.rockwell.com Questions?

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