Significant Factors That Affect Brochure Printing Brochure printing: If you are placing an order for getting some brochures printed, then the first thing that you should consider is the quality of the paper to be used. Brochure printing will be successful only when you use the right quality of the paper. Keep in mind the below-given points to ensure the successful delivery of your brand via your brochures: The density of paper: Paper which has a higher GSM may render a professional look to the campaign, but a thick paper won’t serve all the purposes. Papers having 170-300 GSM are the most suitable papers meant for brochure printing. Most of the corporate brochures are printed using this quality of the paper. Finishes: Just choosing the thickness of the paper is not enough. You need to decide about the finish of the paper too. A matte or glossy coated paper will be the most suitable for cheap brochure printing. A brand which aims at giving a luxurious touch in their campaigning should use coated paper with a matte or glossy finish. However, you should also keep in mind the type and nature of your company. For instance, an NGO should not give a wrong message by asking for donations on a glossy coated brochure paper. Restaurant menu printing: When you enter a restaurant, you tend to notice the ambience, the quality of hospitality as well as the crowd there. The initial impression will be good enough if all these factors are according to your choice. But have you ever considered the point that even before eating the food, one thing that will either make or break the deal is the menu card. If you are thinking about restaurant menu printing, then you have to understand that the quality of the menu card reflects the overall image of your restaurant. A tattered, grubby menu will disappoint the customers. So always stick to plastic if you want to deliver a plush image of your restaurant. Plastic ensures the durability of the menu cards. It will make the menu water as well as tear-proof. Here comes the dilemma: what to use – synthetic paper or polyester. Even if it is a bit expensive, t is advisable to use polyester for restaurant menu printing since it leads to durability. You need not re-print menu very often. Also, polyester menu cards will be waterproof, greaseproof, and tear-proof. They can easily be wiped for cleaning. But if you want a cheaper solution, then go for synthetic paper. Whether you are thinking of getting some brochures printed, or you want to print some menu cards, think well about the quality of the paper to use. This will create a major impact later on.