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Volkswagen Teddie Stirling Wen Yao – Sally Yueyuan Zhu - June

Volkswagen Teddie Stirling Wen Yao – Sally Yueyuan Zhu - June. History. Founded in 1938 Germany’s Wolfsburg Porsche Hitler first "Beetle" car. According to Wikipedia this is the very first T1(Beetle) Ever Produced. Original Design Concept 21,529,464 Produced

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Volkswagen Teddie Stirling Wen Yao – Sally Yueyuan Zhu - June

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  1. Volkswagen Teddie Stirling Wen Yao – Sally Yueyuan Zhu - June

  2. History • Founded in 1938 Germany’s Wolfsburg • Porsche Hitler • first "Beetle" car

  3. According to Wikipedia this is the very first T1(Beetle) Ever Produced • Original Design Concept • 21,529,464 Produced • Last Produced in 2003 in Mexico • Oil/Air Filtration • System Horsepower Taxation • America and the 2nd Car Philosophy • 1985 enter the Chinese market VW Beetles Engine.

  4. Global Expansion Analysis • Vehicles Manufactured in 7 Countries • Sold in 40 Different Countries • 1949 Came to America in the Form of two T1’s or • Beetles • Recent Decline in Sales lost to Asian Car Makers

  5. Global Expansion Analysis • One of the First to introduce Alternative Fuel to • Mexico • “Volkswagenism” and the “hippie” cult status • Volkswagen Motorsports <VW Bible VW Motor-Sports>

  6. Global Expansion Analysis • In China Volkswagen Cars Hold the Top Two in Sales • Jetta • Santana • Problems in China • To much attention to research and development not enough on cost control.

  7. Global Expansion Analysis • Volkswagen in Mexico • Pueblo Factory • Problems in Mexico • Union Strikes • 2007 Natural Gas Pipeline Bombings Volkswagen’s “Green” Taxi VW Pueblo Factory

  8. S.W.O.T • Strength • R&D, engineering capacity • sales and service network • hide financial results through German accounting principles • high brand value • Appear in Movies

  9. S.W.O.T • Weakness • Overall quality still trails other dominant auto-mobile companies. • Bad publicity due to the sue from GM • Bad image of its management department • Bribery Scandals

  10. S.W.O.T • Opportunities • New models • Increasing demand for hybrid electric vehicles • Booming car sales in China • Good financial markets

  11. S.W.O.T • Threats • Raw material prices • Economic slowdown in Europe • the US End of life vehicle directive • Intense competition • the risk of brand dilution

  12. Industrial analysis • The key to compete--- achieve economic scales • Political---law and government regulation • Economic • Technology----internet • Social and cultural • Intensify of rivalry----closely balanced

  13. Competitor Analysis • The Top Three Competitors to Volkswagen • Ford, GM, and Toyota • Ford • Ford Focus SEL vs. Volkswagen Jetta S • GM • Pontiac G6 vs. Volkswagen Jetta S • Toyota • Toyota Corolla Sedan vs. Volkswagen Jetta S GM and Ford Video

  14. Competitor Analysis - Ford • Entertained the Idea of Buying out Volkswagen • Attempts at Globalization Were Not Well Received • Ford Motor Company Brand Names • Ford, Lincoln, Mercury, Mazda, and Volvo • Ford Escape Hybrid • Ford Focus- Big Home and Global Hit

  15. Focus vs. Jetta • 35 MPG Highway Rating • Satellite Radio for the first 6 months • $ 17,970 • 29 MPG Highway Rating • $ 17,340

  16. Competitor Analysis- GM • Largest Global Automaker • GM Brand Names • Buick, Cadillac, Chevrolet, GMC, Daewoo, Pontiac, Saturn, Hummer, and Saab • Vauxhall, Opel, and Holden are not available in the US • General Motors Lawsuit Against Volkswagen • $100 Million Settlement, $1 Billion in Parts • “Live Green, Go Yellow” • Saturn Vue Hybrid

  17. Pontiac G6 vs. Jetta • Only Available as and Automatic • Wider Wheel Base • $20,290 • Standard 5 Speed Manual Transmission • $ 17,340

  18. Competitor Analysis- Toyota • First Available in the US in 1957 • Corona and the Corolla were the First big Hits in America • Owns Lexus • 2008 Toyota Prius named the Most Fuel Efficient Car by the US E.P.A

  19. Corolla vs. Jetta • 26 MPG Highway Rating • Standard Corolla doesn’t have power windows and locks • $15,970 • Larger Engine • Standard Navigational System • $17,340

  20. Recommendations • Short Term • “Go Green” • Explore China • Treat Loyal Customers • Long Term • Research New Materials • Expand the Line of Hybrids

  21. Conclusion • Volkswagen Has Made Many Changes and Upgrades • Numerous $$$ Has been Spent on Research and Development of Hybrids • Volkswagen Has Many Loyal Fans

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