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Over the Top

Over the Top. 2012 ACE School and RUS Symposium. Sam Harlan, P.E. Vice President Engineering CHR Solutions, Inc. Over the Top Services.

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Over the Top

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  1. Over the Top 2012 ACE School and RUS Symposium Sam Harlan, P.E. Vice President Engineering CHR Solutions, Inc.

  2. Over the Top Services • Over-the-top is a general term for a service offered over a network that is not offered by that network operator. It's often referred to as "over-the-top" because these services ride on top of the service you subscribe to and does not require any business or technology affiliations with a network operator.* • *itvdictionary

  3. OTT Devices • TiVo • AppleTV • GoogleTV • Microsoft Xbox 360 • Amazon Fire • Nintendo Wii • Playstation • Roku • Vudu • Some HDTV Sets – 25% world wide have capabilities • Some DVD/BluRay Players • PC, Tablets and Smartphones

  4. Content • Netflix - $7.99/month streaming – older releases • Amazon Prime – $79 per year = $6.59/month • Rhapsody • Flickr • Twitter • VUDU – Walmart $1.00 to $5.99 per video. No subscription • Hulu - free • Hulu + - $7.99 • YouTube – UGC free • iTunes - $3.99 to $5.99 per video no subscription

  5. Codecs and Bit Rates

  6. How Large are the Files? • A 2 hour Standard Definition Movie is about 2 Gig. • A 2 hour High Definition Movie is about 4 Gig. • U.S has > 23 million subscribers • In total, Netflix has over 1 Petabyte of data stored on Amazon, and the data are sent to content delivery networks (including Akamai, Limelight, and Level 3) that feed the content to local ISPs.* • OTT Downloads are large, generally occur between 7:00 PM and 10:00 PM when traditional web traffic is high. *Netflix

  7. And Traffic is Exploding

  8. How is OTT Consumed? • Viewing Devices • Movies on Large Displays • PC’s • Tablets • Mobile Phones – 3G and 4G LTE • Locations • Home • Hotels • Airports • Mobile • Tractors

  9. How Many Connected Devices? • Over-the-Top (OTT) video entertainment via broadband connections is set to nearly triple from 2011 to 2015. • By 2015, OTT capable product shipments are anticipated to rise to 731 million units, up from 258 million in 2011, according to IHS iSuppli Consumer Platforms. • OTT capable devices are projected to reach 384.8 million units, up nearly 50 percent from 2011. • The expansion this year of the OTT market comes on top of a remarkable 68 percent increase in 2011.

  10. How to Monetize OTT? • Compete for the Broadband Pipe • Local Content using a web portal or VOD server • High School Sports • Community Plays • Paid Local Content via PPV • Relatives in Distant Areas • Manage the Entertainment Experience • Any Other Options?

  11. Summary • OTT is not going away, many devices and many providers • Movies and TV Shows are vastly different than web browsing • Large payloads • Poor quality is very apparent • Move toward streaming instead of downloading • Usage is usually during Prime Time • OTT usage is increasing • Quantity of Devices and Displays are increasing • Greatest Increase in Mobile (SmartPhones and Tablets) • MUST MANAGE BANDWIDTH and BACKHAUL!!!!!!

  12. Questions

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