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Advertising, Promotion, Public Relations

15-2. Learning Goals. Define the roles of advertising, sales promotion, and public relations in the promotion mixDescribe the major decisions involved in developing an advertising programExplain how sales-promotion campaigns are developed and implementedExplain how companies use public relations

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Advertising, Promotion, Public Relations

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    1. Advertising, Promotion, Public Relations MGT 252, lecture 10b

    2. 15-2 Learning Goals Define the roles of advertising, sales promotion, and public relations in the promotion mix Describe the major decisions involved in developing an advertising program Explain how sales-promotion campaigns are developed and implemented Explain how companies use public relations to communicate with their publics

    3. 15-3

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