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ADIDAS - NIKE

Group Study Presentation Anke Bernards, Stephanie Diller, Andrea Hanisch . ADIDAS - NIKE . Clive’s Comments. Good introduction Try to avoid just reading. Use slides as prompts. Perhaps practice a little more before presentation. Excellent graph on efficiency.

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ADIDAS - NIKE

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  1. Group Study Presentation Anke Bernards, Stephanie Diller, Andrea Hanisch ADIDAS - NIKE

  2. Clive’s Comments Good introduction Try to avoid just reading. Use slides as prompts. Perhaps practice a little more before presentation. Excellent graph on efficiency. Perhaps an industry line of graphs so as to make comparison to the industry. Great SWOT and conclusions Great sustainability summary

  3. Howwechosethecompanys History, Trends andrecentnews Financial Analysis: Liquidity, Profitability, Efficiency, DuPont Stock chartandpricetrends Conclusion Financial Data Swot Analysis Overall Conclusion STructure

  4. I. Howwechosethecompanies Sport Apparel & Accessories

  5. I. Howwechosethecompanys http://www.youtube.com/watch?v=8TnG7jyfoWI

  6. NKE Competitors I. History, trendsandrecentnews • Overall Information: • Foundend: 1924 in Germany • Type: Aktiengesellschaft • Industry:Clothing and consumer goods manufacture • Area Served: Worldwide • Products: Footwear, sportswear, sports equipment, • toiletries

  7. Recent News: • In 2006 Adidas announced 11-year deal to become official NBA apparel provider • Adidas provided official soccer balls for 2006 and 2010 World Cups • Official provider for English and South African Cricket teams I. History, trendsandrecentnews

  8. I. History, trendsandrecentnews • Overall Information: • Founded: 1964 in the US • Type: Public Company • Industry: Clothing and Sports equipment • Area Served: Worldwide • Products: Athletic shoes, Apparel, • Sports equipment, Accessories

  9. RecentNews: • The 2010 Nike Pro Combatjerseycollectionis wornbyteamsfromuniversitiesthroughoutAmerica • NewestNike productscontainFlywireandLunarlite Foamtoreduceweight • Release ofNike + Sports Band • Sweatshop Issue: since 2002, great improvement in working conditions, health care, environmental issues, and allowance of random factory inspections I. History, trendsandrecentnews

  10. I. History, trendsandrecentnews

  11. II. Financial analysis: Liquidity Key Ratio: Net Working Capital

  12. II. Financial analysis: Liquidity Key Ratio: Long Term Debt Ratio INDUSTRY 10,58%

  13. II. Financial analysis: Efficiency Key Ratio: Total Asset Turnover Industry: 0,56

  14. II. Financial analysis: Efficiency Key Ratio: Inventory Turnover Industry 1,76

  15. II. Financial analysis: Profitability Key Ratio: ROA Industry 4,39%

  16. II. Financial analysis: Profitability Key Ratio: Gross Profit Margin Industry 17,55

  17. II. Financial analysis: DuPONT Industry 7,36

  18. Iii. stock chartandpricetrends 5 yearchart

  19. Iii. Stock chartandpricetrends 5 yearchart

  20. CONCLUSIONS – financialdata

  21. SWOT

  22. SWOT Threats - Intensecompetition - Fakingofproducts - Sponsoredathletesarereflecting negative image (i.e. Kobe Bryant) Opportunites Joint Venture of Adidas with Stella McCartney -plans tooutscore e-commerce • Strength • Biggestsponsorofsportevents • -Brand recognition • - Obeying environmental laws Weaknesses - High prices - Web bookingonly in US • Strategy • Growth strategy -> Russia, China, North America • Productinnovations • Concentrating on soccerworldchampionships

  23. CONCLUSIONS – Sustainability • Sustainability Statement: • Performance, Passion, Integrity, • Diversity • Environmental Strategy 2015 • Supply Chain standards • Materials: Sustainable, • recycled,Organiccotton • Closed-Loop Business Model • Focus on key policy issues of climate change, sustainable materials and product and post-consumer waste

  24. THE END Thanks for your attention!

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