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The City School Business Studies Curriculum Jan – March 2011

The City School Business Studies Curriculum Jan – March 2011. Raja Hasan Khan Grade XI Jan – March 2011. Chapter 16 : Market and Marketing Chapter 17 : Market Research Chapter 18 : Data Representation Techniques Chapter 19 : The Marketing Mix : Product

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The City School Business Studies Curriculum Jan – March 2011

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  1. The City SchoolBusiness Studies Curriculum Jan – March 2011 Raja Hasan Khan Grade XI Jan – March 2011

  2. Chapter 16 : Market and Marketing • Chapter 17 : Market Research • Chapter 18 : Data Representation Techniques • Chapter 19 : The Marketing Mix : Product • Chapter 20 : The Marketing Mix : Price BUSINESS STUDIES 7115 (01/12)

  3. Market and marketing • Niche and mass marketing • Product oriented businesses • Market oriented businesses • SWOT Analysis • Market Segmentation Chapter 16 : Market and Marketing

  4. Concept of research • Types of research • Methods of research • Data representation Chapter 17 : Market Research

  5. Concepts of graph • Preparation linear graph • Preparation of bar graph • Preparation of Pie chart Chapter 18 : Data Representation Techniques

  6. Product • Packaging • Types of products • Product development Chapter 19 : The Marketing Mix : Product

  7. Price determination • Demand and supply • Types of pricing strategies • Elasticity and pricing Chapter 20 : The Marketing Mix : Price

  8. Students will be assessed in March 2011 via written examination in form of : • Paper 1 : Short question answers and Paper 2 : Case Study • Each paper comprising of five compulsory questions and of duration 01 Hr 45 min. • We look forward to cover the curriculum in the next session ahead with activity based learning ,class explanation lectures, written assessments , quizzes and presentations . Mock examinations

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