Archiving Update June 9, 2003

1. Archiving Update • June 9, 2003 Chuck Palsho President, NewsBank Media Services 203.221.1200 cpalsho@newsbank.com

2. Overview • NewsBank Media Services is a subsidiary of NewsBank, Inc. • NewsBank has provided publishers with archive related services for more than 30 years – microfiche, microfilm, CD-ROM, and Web. • NewsBank Media Services -- we provide archive products and services to publishers – newspapers, magazines, broadcast, wires, etc. • Archive hosting, archive systems, data filtering, conversion

3. Archive Experience • More than 1,000 publishers use our archive services • Hundreds of daily feeds (incoming and outgoing) • Ecommerce archive hosting – more than 200 customers • More than 700 newspapers online for use in education, consumer, government and corporate markets • More than 3,000 years of backfiles online • More than 100,000,000 articles online • More than 70 customers use our SAVE archiving system • 200 newspapers participate in our www.NewsLibrary.com archive site We spend a lot of time talking about archives…

4. ASCII ArchivesEcommerce • Skyrocketing interest to get archives online • Need to drive revenue • First customer in 1999 • Acquired MediaStream in 2001 – added 75 titles • Now above more than 200 titles • Increased interest in improving archive revenue performance • Need to understand archive user, pricing, driving traffic

5. Publisher Questions About Ecommerce Archives? • Who are my customers? • What do they want? • Am I maximizing the archive revenue opportunity? • How does my archive revenue compare to others? • How can I improve my archive revenue? • New tools or enhancements to improve revenue?

6. Ecommerce Archive customers • Majority of archive customers want one copy of an article they have seen in the paper • Another small slice will download fewer than 5 articles • Very, very small slice will download more than 5 articles and come back on a regular basis

7. Archive Effectiveness • Stack rank comparisons against other archives • Comparison of key effectiveness metrics • Review of free vs. paid content • Pricing analysis (price points, packages, document utilization, etc.) • Site flow review • Prominence and placement of archive search boxes

8. PDFs • Current News PDFs • Many newspapers are offering front pages • 30-40 offering the full current news PDF product • Not material revenue streams but still a lot of interest since the paper can get circulation credit • Historical PDFs • Very few papers have actual conversion work underway • Only very small handful are offering the converted historical product on the web sites • One paper considering replacing their ASCII archive with PDF • WAIT: understand the historical customer before you jump in that water…no publishers or vendor have any real experience in this water yet.

9. Archive Systems • SAVE archiving systems, text & image • Acquired from MediaStream in 2001 • Currently being rebuilt, from ground up • Preserving the best of the SAVE legacy with completely new technology architecture

10. Archive Systems • Needs to be multimedia (any media objects) • Needs to have an open architecture in order to fit into the existing publishing flow • Least disruption of the business as possible to integrate new or upgraded system • Content Management System, Digital Asset Management System – or is it an archive? • Tough economy – so keep the price reasonable…

11. Thanks.