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Swiss Tourism Federation

Swiss Tourism Federation. Aline – Cindy – Claudia – Martina – Mélissa G. – Melissa N. Head quarter and size. HQ: Bern 600 members Approximately 50 employees. History and development. The Swiss Tourism Federation has been found in 1932 under the name “ Schweizer Fremdenverkehrsverband ”

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Swiss Tourism Federation

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  1. Swiss Tourism Federation Aline– Cindy – Claudia – Martina –Mélissa G. – Melissa N.

  2. Head quarter and size • HQ: Bern • 600 members • Approximately 50 employees

  3. History and development • The Swiss Tourism Federation has been found in 1932 under the name “SchweizerFremdenverkehrsverband” • Since 1991, the social reason is Swiss Tourism Federation

  4. Organisation and structure

  5. Director • Barbara Gisi

  6. How is the organisation financed? • The Swiss Tourism Federation is financed by the members’ fees. • It also charges for its provided services (represent members interests, publications, special offers).

  7. The organisation’s main tasks • Lobbying • Public relations • Improve the quality of tourism in Switzerland

  8. The hot topics and the challenges • Globalization • The economic evolution of main markets • Exchange rate • Politic (Shengen) • Sustainable development • Demography • Climate change • 75% of incoming tourists come from EU • Re-invent summer concept (2012-2015)

  9. Links and associations with other players of the Swiss tourism sector • They share the job with • Switzerland Tourism • the Swiss Society for Hotel Credit • Tourist trade associations • Tourist industry • Authorities of Federal, Cantonal and Municipal

  10. References • SwissFederation of Tourism, http://www.swisstourfed.ch/index.cfm?parents_id=1160&sprache=fr

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