Public Visibility Initiative Harold Belson Region 1 Rep – IEEE Public Visibility Committee <firstname.lastname@example.org> 2011 Region 1 Winter Meeting Newark Liberty Airport Marriott, NJ 12 March 2011
Public Visibility Initiative • Objectives of the Program: • To build and extend IEEE’s reputation • To position IEEE as a trusted voice globally • To heighten the public’s perception of IEEE as a thought leader on prominent issues • To promote the public’s understanding and appreciation of how engineering, computing and technology benefit humanity
Public Visibility3 Central Components Countries Hot Topics Audiences 10 Countries 4 Audiences 6 Hot Topics
Public Visibility – 2010 FocusTarget Countries / Audiences / Hot topics Target Countries • Target Audiences • University • Pre-University • Professionals • Members/Volunteers Consumer Electronics Consumer Electronics Infrastructure Sustainable Energy Education Sustainable World Healthcare Brazil Canada China Germany India Japan Mexico South Korea UK US Hot Topics
The Evolution: IEEE Public Visibility BIG AUDACIOUS GOAL 2008-2009 2010: IEEE is Here The Evolution I. Basic Stage II. Advocacy III. Needs-Based IV. Lifecycle V. Destination Company Info: Stage I Complete Stage II Complete Stage III Complete Stage IV Complete Plus Plus Plus Plus Who we are What we do Industry recognition Proactive media inquiries Technical Experts tell same message about who is IEEE (leverage positioning) Segmented by needs Fulfilling industry needs within the identified hot topics Industry thought- Message Architecture: Positioning Statement Elevator Speech Tagline Process Technical Expert DB Marketing by fulfilling leadership all industry needs Top of mind editorial coverage Sought-after experts on products and trends IEEE says: Industry/Media says: Industry/Media says: Industry/Media says: Industry/Media says: "You are a leader" "We are good" "You are good" "You understand us" "We see your value" • 2010 Success Points • Thought Leader Value: 24% increase in inbound media requests • Increased Awareness: Top-tier coverage in trade and non-trade press • IEEE Attribution: 93% IEEE Attribution in global media • Byline Program: Worldwide media interest in monthly IEEE columns • Stronger Local Ties: Gained deeper support on-the-ground • Engagement: 63% increase in Societies, Councils, Regions engaged in PVI
Public Visibility 2013What Will Success Look Like? ‘Established Global Brand Recognition & Thought Leadership’
How Region 1 Volunteers can help: Use the Master Brand “Advancing Technology for Humanity” • See: http://www.ieee.org/about/toolkit/brand/videos.html • Web search for “IEEE Master Brand”
Elevator Speech: • IEEE is the world’s largest professional association advancing technology for the benefit of humanity. We publish technical journals, sponsor conferences, develop technology standards, and support the professional interests of more than 375,000 members. IEEE creates an environment where members collaborate on world‐changing technologies – from computing and sustainable energy systems, to aerospace, communications, robotics and healthcare – to engineer a better tomorrow.
Become familiar with the IEEE Tagline Video and the IEEE "One Voice" Video and use them. • Videos are suggested for use at multiple venues and forums including conferences, events, presentations and meetings. The audience may include members, volunteers, staff, media/press, and the technology interested public. Post links to them on your section websites.
IEEE Tagline Video - Advancing Technology for Humanity • This fast-moving video introduces IEEE's tagline, Advancing Technology for Humanity. This video illustrates how innovations by IEEE and its members positively impact the world. The video length is approximately 1 minutes 24 seconds.
IEEE "One Voice" Video • IEEE "One Voice" Video – unabridged Length: 6 minutes 40 seconds. • IEEE "One Voice" Video – abridged Length: 3 minutes. • Videos are available at: http://www.ieee.org/about/toolkit/brand/videos.html • Or web search for "IEEE Master Brand"
For additional information please contact me: Harold Belson R1 Rep to the IEEE Public Visibility Committee <email@example.com> 12