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A MODEL FOR MOBILIZING PUBLIC WILL

A MODEL FOR MOBILIZING PUBLIC WILL

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A MODEL FOR MOBILIZING PUBLIC WILL

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  1. A MODEL FOR MOBILIZINGPUBLIC WILL

  2. This presentation is copyrighted by Children’s Campaign, Inc.No reproduction or reuse is authorized without the expressed written authorization of Children’s Campaign, Inc.For more information contact:Roy Miller, President850.425.2600roywmiller@aol.comwww.Iamforkids.org

  3. Use Political Science to Inform the Work

  4. Being Ready To Win • Move Public Policy Proactively • Conduct Grassroots Activities that include ALL of the Available Human Assets and Relationships • Lobby • Use Political Organizing & Messaging Techniques • Draw Lines in the Sand (when necessary)

  5. Public Will Components • GOAL SETTING • PARTNERS – ASSEMBLING THE TEAM • RESOURCES • PUBLIC MESSAGES • AUDIENCE AND MESSENGERS • LOBBY • STRATEGIES & ACTIVITIES

  6. GOAL SETTING • What are we doing, why are we doing it? • Are we committed to winning? • Can we afford to lose? • Do we have the right issue, at the right time? • How Specific?

  7. PARTNERS & TEAM • Who Shares Our Goal? • Usual & Unusual Suspects? • Compatibility • Diversity • Assets Contributed • Who will be Empowered to Act

  8. PARTNERS & TEAM • Citizen Leader Inclusion • Decision-making Authority • Leading the Charge: Collaboration Manager • Public Face of the Collaboration: Spokesperson • Skill Sets of Team

  9. RESOURCES • FUNDS • MATERIALS • PRINTING • WEB & ELECTRONIC • PEOPLE POWER: HOURS

  10. PUBLIC MESSAGES • Based on communications science • Listen Before Leading • Clear, Concise, Paints a Picture • Audience Identification • Public Information or Call to Action?

  11. The Conversation Public communicator Value 1 Value 2 Value 3 Value 4

  12. Orders of Information • First Order • Second Order • Third Order What the audience already believes What the speaker believes Facts, figures, and third- party data

  13. ISSUE ADVOCATES COMMUNITY LEADERS CAMPAIGN CONTRIBUTORS FREQUENT VOTERS POLICY EXPERTS

  14. Elected Officials Appointed Officials Everybody else The Hierarchy of Public Consensus a political food chain Voters / Contributors

  15. USING PUBLIC OPINION DATA LISTEN BEFORE LEADING

  16. Voter Opinion/DOJJ Allocation Priorities Crime Fighting Area Voter Opinion DJJ Priority Recreation/Education Programs HIGH PRIORITY LOW PRIORITY Crisis Intervention Services HIGH PRIORITY LOW PRIORITY Support/Counseling Services HIGH PRIORITY LOW PRIORITY Reduce School Drop-outs HIGH PRIORITY LOW PRIORITY More Prevention Services HIGH PRIORITY LOW PRIORITY Build Youth Prisons LOW PRIORITY HIGH PRIORITY Punish More Kids LOW PRIORITY HIGH PRIORITY

  17. Please tell me which one of the following should have the highest priority

  18. Please tell me which twoof the following would have the most long-range positive impact on Florida’s children. • Doing more to support pre-natal and infant health care • Doing more to help young children become ready to enter school • Helping parents find affordable high quality child care • Improving the quality of public education • Preventing child abuse • Reducing teen drop-outs, substance abuse, and juvenile crime

  19. MESSENGERS –Different Types and Styles

  20. The “K” Moment

  21. Rules for Developing A Communications Plan • Identify Goals. • Retain superior communications and research facilities. • Measure the publics agenda before pursuing your own. • Draft a written, flexible organizational and communications plan • ... that has a timetable • Speak authoritatively. • Track and correct plan and timetable

  22. Things to Remember • You won’t have enough time or attention to convince them … instead, engage them. • Words don’t work, pictures work. • Money doesn’t create power, money follows power. • Politics is a team sport … skill sets on the team are important. • Listen first, then lead. • Remember, great campaigns are not about putting masks on, they’re about taking masks off.

  23. issue / politicalspeech Public Will Speech advocacy speech passionate, informational 501(c)(3) edgy, targetedconsensus-focused 501(c)(3) familiarizing,partisan, persuasive candidate/political action committees candidate or election speech