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Being Ready To Win • Move Public Policy Proactively • Conduct Grassroots Activities that include ALL of the Available Human Assets and Relationships • Lobby • Use Political Organizing & Messaging Techniques • Draw Lines in the Sand (when necessary)
Public Will Components • GOAL SETTING • PARTNERS – ASSEMBLING THE TEAM • RESOURCES • PUBLIC MESSAGES • AUDIENCE AND MESSENGERS • LOBBY • STRATEGIES & ACTIVITIES
GOAL SETTING • What are we doing, why are we doing it? • Are we committed to winning? • Can we afford to lose? • Do we have the right issue, at the right time? • How Specific?
PARTNERS & TEAM • Who Shares Our Goal? • Usual & Unusual Suspects? • Compatibility • Diversity • Assets Contributed • Who will be Empowered to Act
PARTNERS & TEAM • Citizen Leader Inclusion • Decision-making Authority • Leading the Charge: Collaboration Manager • Public Face of the Collaboration: Spokesperson • Skill Sets of Team
RESOURCES • FUNDS • MATERIALS • PRINTING • WEB & ELECTRONIC • PEOPLE POWER: HOURS
PUBLIC MESSAGES • Based on communications science • Listen Before Leading • Clear, Concise, Paints a Picture • Audience Identification • Public Information or Call to Action?
The Conversation Public communicator Value 1 Value 2 Value 3 Value 4
Orders of Information • First Order • Second Order • Third Order What the audience already believes What the speaker believes Facts, figures, and third- party data
ISSUE ADVOCATES COMMUNITY LEADERS CAMPAIGN CONTRIBUTORS FREQUENT VOTERS POLICY EXPERTS
Elected Officials Appointed Officials Everybody else The Hierarchy of Public Consensus a political food chain Voters / Contributors
USING PUBLIC OPINION DATA LISTEN BEFORE LEADING
Voter Opinion/DOJJ Allocation Priorities Crime Fighting Area Voter Opinion DJJ Priority Recreation/Education Programs HIGH PRIORITY LOW PRIORITY Crisis Intervention Services HIGH PRIORITY LOW PRIORITY Support/Counseling Services HIGH PRIORITY LOW PRIORITY Reduce School Drop-outs HIGH PRIORITY LOW PRIORITY More Prevention Services HIGH PRIORITY LOW PRIORITY Build Youth Prisons LOW PRIORITY HIGH PRIORITY Punish More Kids LOW PRIORITY HIGH PRIORITY
Please tell me which one of the following should have the highest priority
Please tell me which twoof the following would have the most long-range positive impact on Florida’s children. • Doing more to support pre-natal and infant health care • Doing more to help young children become ready to enter school • Helping parents find affordable high quality child care • Improving the quality of public education • Preventing child abuse • Reducing teen drop-outs, substance abuse, and juvenile crime
Rules for Developing A Communications Plan • Identify Goals. • Retain superior communications and research facilities. • Measure the publics agenda before pursuing your own. • Draft a written, flexible organizational and communications plan • ... that has a timetable • Speak authoritatively. • Track and correct plan and timetable
Things to Remember • You won’t have enough time or attention to convince them … instead, engage them. • Words don’t work, pictures work. • Money doesn’t create power, money follows power. • Politics is a team sport … skill sets on the team are important. • Listen first, then lead. • Remember, great campaigns are not about putting masks on, they’re about taking masks off.
issue / politicalspeech Public Will Speech advocacy speech passionate, informational 501(c)(3) edgy, targetedconsensus-focused 501(c)(3) familiarizing,partisan, persuasive candidate/political action committees candidate or election speech