1 / 25

Content Marketing for Real Marketers

Webinar presented in conjunction with Eloqua's Chief Content Officer Joe Chernov and Content Marketing Institute (CMI) Founder Joe Pulizzi

lieblink
Télécharger la présentation

Content Marketing for Real Marketers

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Today’s Webcast: Content Marketing for Real Marketers

  2. Before We Get Started • Interact with the presenters anytime – ask questions! • Type into the “ask a question” text area – click submit. • The slides will advance automatically throughout the event. • Having trouble? Click “Help” link below the media player. • Download the slide deck from the audience console.

  3. Hi I’m Joe Pulizzi (@juntajoe)

  4. EVENTS MEDIA CONSULTING To help transform marketers into publishers. Less renting, more owning.

  5. September 4 – 6, 2012 – Columbus, Ohio SUPER EARLY BIRD ENDS JAN. 31st

  6. http://bit.ly/2012cmtrends

  7. http://bit.ly/2012cmtrends

  8. http://bit.ly/2012cmtrends

  9. Today you will leave here with: • Practical content marketing tips that make sense • Knowledge and insights of “real” marketers • Tools to apply to your own 2012 plans/strategies

  10. Today’s Presenters: Joe ChernovVP of Content Marketing, Eloqua @jchernov • Produces, distributes, measures content for awareness/conversion • Also responsible for PR/AR/influencer relations, • social & Web • Former head of marketing for BzzAgent & former chair of WOMMA ethics panel

  11. Rebecca LiebAnalyst, Altimeter Group @lieblink • Covers digital media and advertising • Former VP & editor-in-chief, The ClickZ Network, launched and ran Econsultancy’s US operations. • Author: The Truth About Search Engine Optimization & Content Marketing

  12. Today’s Webcast: Content Marketing for Real Marketers

  13. What advice do you give marketers who struggle to keep up with the pace of change?

  14. Are there any types of content you’d consider fundamental to a content marketing strategy?

  15. Why are so few marketers engaging in mobile content? Who is doing mobile well?

  16. Why do you believe the vast majority of corporate bloggers stop producing content?

  17. How can a company begin to think more broadly about its content’s target audience?

  18. How can companies extend the reach – or “shelf life” – of their content?

  19. Can you discuss the balance between brand prominence and perceived content value?

  20. Can you share examples of ways marketers marry content marketing with events?

  21. In what ways can nonprofit organizations utilize content marketing effectively?

  22. What are some examples of using listening as an effective way to augment output? Indium’s 73 blogs and 17 contributors are fueled by keyword research. The company’s hyper-targeted blogging strategy increased customer contacts by 600% within a single quarter.

  23. Questions & Answers Keep your questions coming. Type into the “ask a question” text area and click submit.

  24. Thank you for attending today’s webinar! A link to the archive will be sent to you in a day or two after the event. For more on the Content Marketing Institute visit: http://ContentMarketingInstitute.com

More Related