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Comprehensive Transfer Marketing Plan for Connecting Students to Marymount University

This strategic marketing plan outlines a comprehensive approach for Marymount College, now Marymount California University, to connect students with academic pathways. By leveraging digital communication, enhancing social media presence, and targeting specific populations such as community college students and veterans, the plan aims to increase transfer student enrollment. Key initiatives include establishing partnerships, improving marketing publications, and offering tailored services that emphasize course transferability and career opportunities, thereby enhancing the overall student experience.

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Comprehensive Transfer Marketing Plan for Connecting Students to Marymount University

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  1. Establishing a Comprehensive Transfer Marketing Plan CONNECTING STUDENTS TO AN ACADEMIC PATH

  2. Brief History Marymount College is located in Palos Verdes, CA on the southern side of Los Angeles County and adjacent to the Pacific Ocean. During the past four decades, Marymount College has been known at a 2-year associate degree granting institution. In 2010, Marymount College received WASC accreditation to offer bachelor’s degrees in Liberal Arts, Business, and Media Studies. This officially transformed the college into a 4-year bachelor’s degree institution.

  3. Student Marketing Strategies • Digital Communication • Marketing Publications • Time to degree • General Perception of 2 and 2 transfer • Course Transferability • Policy Publications

  4. Identifying Campus Accessibility • Applicant Pool • Competitive Admission • Major Selectivity • Student Services • Career opportunities associated to degree competition

  5. Identifying Target Populations • Community College • 4-year college/university • Non-traditional students • Transfer Swirl • Time to degree • General Perception of 2 and 2 transfer • Addressing the Transfer Swirl

  6. Segment Your Target Population • Honors Students • Veterans • EOP&S • Non-traditional • Employed • Family Focused

  7. Gathering Marketing Data • Inquiry Cards • Admission Application

  8. MCU External Transfer Marketing • Marymount California University Admission Guarantee Program • Transfer Student Admission Advising (pre-evaluation) • BA-MS Pathway • BA-MBA Pathway(pending WASC approval) • Course Offerings (time/location) • Time to Degree Estaminet • College Partnerships

  9. MCU Internal Transfer Marketing Support • Marymount California University Admission Guarantee Program • Transfer Student Admission Advising (pre-evaluation) • BA-MS Pathway • BA-MBA Pathway(pending WASC approval) • Course Offerings (time/location) • Time to Degree Estaminet

  10. Enhancing the Use of Social Media on Your Campus • Have a presence EVERYWHERE! • Facebook, Twitter, LinkedIn, Blogs • Connect to other campuses and departments • Like, Tweet, and Post often. • Incentives • Marketing money from social media • Monitor the Use of Social Media • Topics and messaging • Keep continuous communication with other campuses

  11. Closing Remarks Jeremy Smotherman Director, Transfer Admission Graduate Admission jsmotherman@marymountpv.edu

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