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Ace Hardware Georgia World Congress Center 7 April 2000

Ace Hardware Georgia World Congress Center 7 April 2000. “It means nothing less than the total reinvention of this company.”. Jacques’ New New Ford Ford + MSN CarPoint Ford + Yahoo! Ford + Oracle Ford + HP/MCIWorldcom Etc. Etc. Brand Inside Brand Org!.

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Ace Hardware Georgia World Congress Center 7 April 2000

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  1. Ace HardwareGeorgia World Congress Center7 April 2000

  2. “It means nothing less than the total reinvention of this company.”

  3. Jacques’ New New FordFord + MSN CarPointFord + Yahoo!Ford + OracleFord + HP/MCIWorldcomEtc.Etc.

  4. Brand InsideBrand Org!

  5. RR on Sara Lee“The most profitable businesses in the future will act as knowledge brokers, linking insights into what’s available with insights into the customer’s individual needs and preferences.”

  6. “We want to be the air traffic controllers of electrons.”Bob Nardelli, GE Power Systems

  7. “UPS used to be a trucking company with technology. Now it’s a technology company with trucks.”Forbes (1-00), on UPS’s $11B spent on IS in the 90s; UPS was Forbes’ “Company of the Year”

  8. Brand InsideBrand Work!

  9. “Reward excellent failures. Punish mediocre successes.”Phil Daniels, Sydney exec

  10. “Every project we take on starts with a question: How can we do what’s never been done before?”Stuart Hornery, CEO, Lend Lease

  11. “You really got to me. So many of our information technology projects take on a life of their own, and I know they’ll never end up as more than ‘mediocre successes.’ ” CEO, F100 financial services company (10-98)

  12. The greatest dangerfor most of usis not that our aim istoo highand we miss it,but that it istoo lowand we reach it.Michelangelo

  13. Brand InsideBrand Talent!

  14. Issue Y2KThe Great War for Talent!

  15. There is no “talent shortage” … if…you are a GPTW**Great Place To Work

  16. Self-control = Engagement = Effectiveness** “How Pilots Fly the Plane Varies a Lot from Airline to Airline” (WSJ/031400); PD on mbo

  17. H.R. to H.E.D. ???HumanEnablement Department

  18. Brand OutsideContext:No “Commodities”!

  19. Quality Not Enough!“While everything may be better, it is also increasingly the same.”Paul Goldberger on retail, “The Sameness of Things,” The New York Times

  20. “The ‘surplus society’ has a surplus of similar companies, employing similar people, with similar educational backgrounds, working in similar jobs, coming up with similar ideas, producing similar things, with similar prices and similar quality.”Kjell Nordstrom and Jonas Ridderstrale,Funky Business

  21. The “10X/10X Phenomenon”10 Times Better/10 Times Less Different

  22. “When we did it ‘right’ it was still pretty ordinary.”Barry Gibbons on “Nightmare No. 1”

  23. Brand OutsideStrategy 1:UseE-Commerce toRe-inventthe Business!

  24. Dell’s Web sales … daily?

  25. $35,000,000.

  26. I-24 to 1-28: BizRate.com Online Shopping Index [Consumer Goods]52 Weeks: +622%Source: The Industry Standard/02-00

  27. “In the network economy, the Website becomes the company’s primary interface to the customer. The user interface becomes the marketing materials, store front, store interior, sales staff and post-sales support all rolled into one.”Jakob Nielsen,Designing Web Usability

  28. Welcome toD.I.Y. Nation!“Changes in business processes will emphasize self service. Your costs as a business go down and perceived service goes up because customers are conducting it themselves.” Ray Lane, Oracle

  29. Shop in your UnderwearSource: SM’d logo for www.ae.comae = American Eagle Outfitters

  30. Anne Busquet/ American ExpressNot: “Age of the Internet”Is: “Age of Customer Control”

  31. B2B1999 – 2004: 50X2004: $7.4Source: GartnerGroup (per Reuters 1-26-00) T

  32. GM/Ford/DaimlerChrysler (02-27)Auto parts supply “Co.”$240B (+$500B)I.P.O.

  33. W.W. Grainger*2X phone/fax*$220B “MRO” market (per Business 2.0/02-00)

  34. “Where does the Internet rank in priority? It’s No. 1, 2, 3, and 4.”Jack Welch

  35. There are 2 Kinds of …Defense*vs.Offense***Fend off upstarts.**Reinvent our marketspace!

  36. Getting Right Down to Brass Tacks …Bricks & Mortar?Clicks & Mortar?All Clicks All the time?

  37. #1: ANY IDIOT WHO THINKS CONSUMERS ARE GOING TO GIVE UP THE IN-STORE SHOPPING EXPERIENCE FOR THE INTERNET IS JUST THAT. AN IDIOT.

  38. #2: ANY IDIOT WHO THINKS WE ARE STILL GOING TO BE HANGING OUT IN STORES 15 YEARS FROM NOW IS JUST THAT. AN IDIOT.

  39. TP: ANY IDIOT WHO THINKS THEY KNOW WHICH ONE OF THE ABOVE TWO STATEMENTS IS TRUE IS THE BIGGEST IDIOT OF ALL.

  40. No Room for “Competent”* SortsBeer WholesalersPersonal Trainers [FitLinxx]Financial PlannersCar Dealers* LVA, “M”VA … vs. HVA [Web-enhanced]

  41. Brand OutsideStrategy 2:Women Rule!

  42. ?????????Home Furnishings … 94%Vacations … 92%Houses … 91%Bank Account … 89%Health Care … 75%Etc.

  43. 48% working wives > 50%80% checks61% bills53% stock (mutual fund boom)43% > $500K95% financial decisions/ 29% single handed

  44. Women …49% of Web users; 6 of 10 new users; 83% of wired women are primary decision makers for family healthcare, finances, education.Source: Business Week (11-99)

  45. $3.3T + $1.5T = $4.8T9M/27.5M/$3.6T

  46. Yeow!1970 … 1%2000 … 50%

  47. OPPORTUNITY NO. 1!

  48. Carol Gilligan/ In a Different VoiceMen: Get away from authority, familyWomen:ConnectMen: Self-orientedWomen:Other-orientedMen: RightsWomen:Responsibilities

  49. FemaleThink/ Popcorn“Men and women don’t think the same way, don’t communicate the same way, don’t buy for the same reasons.“He simply wants the transaction to take place. She’s interested in creating a relationship. Every place women go, they make connections.”

  50. How Many Gigs You Got, Man?“Hard to believe … Different criteria” “Every research study we’ve done indicates that women really care about the relationship with their vendor.”Robin Sternbergh/ IBM

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