What is it? • For my case study I will look at how information is easier to share over new media. • How traditional media is adapting to this. • Examples of new media that allow this.
Research • I looked at which different websites allow better sharing through new media • Twitter • Mentions • Hash-tags • Facebook • Spotify • News • Google+ • Circles • +1 Button
Traditional Media • Traditional Media is becoming involved in this by using these websites to share their information
Theory • Theory that applies well to my case study: • Pluralistic Model – People actively share content and get involved in the media, rather than being passive. • Viral Marketing – Institutions use new media to share and spread content easily to audiences, without the need for advertising • Real-time – We share information in the present and can gain access to the news in the ‘now’ more than before