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Soccer Warrior Rate Card

Soccer Warrior Rate Card. DAILY SUN. AMPS 2012 BA. THE BIGGEST DAILY NEWSPAPER IN SA. Top 5 read daily newspapers in SA. Readership – 000s. Daily Sun Sowetan Die Son Isolezwe The Star. BIG REACH. Daily Sun reaches. 34% of all AMPS newspaper readers in SA.

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Soccer Warrior Rate Card

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  1. Soccer Warrior Rate Card

  2. DAILY SUN AMPS 2012 BA

  3. THE BIGGEST DAILY NEWSPAPER IN SA Top 5 read daily newspapers in SA Readership – 000s Daily Sun Sowetan Die Son Isolezwe The Star

  4. BIG REACH Daily Sun reaches 34% of all AMPS newspaper readers in SA 53% of all daily newspaper readers 30% of AMPS weekly newspaper readers 71% of Black AMPS daily newspaper readers

  5. REPRESENTS “THE MARKET” Aimed at Black working class Daily Sun is aimed at “the average South African”. It is a mass market media solution that offers huge reach. %

  6. LSM 4-7 Emerging market Daily Sun readers are in a state of active acquisition. High consumption patterns. Readers respond well to advertising and trust Daily Sun. 0.1%

  7. DAILY SUN AT A GLANCE Circulation : 348,265 Readership: 5,669mil Households: 2,292mil Value R353 bil p/a 94% Black 4.9 mil LSM 4-7 Average Household Income R9, 380 35 Average age 56% Urban 55% Male 2.2 mil Working

  8. DEMOGRAPHIC PROFILE WORK STATUS

  9. NATIONAL COVERAGE TOTAL CIRCULATION 348,265 Limpopo 29,655 1.148m TOTAL READERSHIP 5,669 mil 159 = Foreign Gauteng 194,970 2,265m 20,986 604,000 N West 15 20,205 259,000 21,982 449,000 N Cape KZN 6,408 88,000 12,153 93,000 20,123 293,000 E Cape W Cape 11,312 77,000

  10. WHY DAILY SUN A Daily Sun in every hand Daily Sun provides companionship and relevance to readers Accessible and available High awareness 87% say both the editorial and advertising in Daily Sun are important to them Readers trust the advertisements in Daily Sun 86% say they believe the ads in Daily Sun because it is for them Futurefact 2009

  11. MANY PEOPLE CAN ONLY BE REACHED VIA DAILY SUN High exclusive readership 3.4 mil people can only be reached via Daily Sun and no other daily newspaper 2 mil people can only be reached via Daily Sun and no other newspaper All other daily newspapers 6.6 mil 5 mil 1.6 mil Daily Sun already reaches a quarter of other daily newspaper readers

  12. NEWSPAPERS ARE IMPORTANT IN THE LIVES OF DAILY SUN READERS 70% of Daily Sun readers are likely to respond to advertisements that appear in newspapers

  13. SUNDAY SUN AMPS 2012 BA

  14. MAJOR SUNDAY PLAYER Top read Sunday newspapers in SA The biggest tabloid paper in SA on a Sunday Readership – 000s The second biggest Sunday paper in SA With sister titles, City Press and Son op Sondag, has greatest reach on Sunday 3.9 mil readers

  15. MASS MARKET: WITH FINE TUNED FOCUS Sunday Sun offers the desirable mass “Sun market” but with a finer tuned focus into the more affluent segment of this market. There is low duplication between Daily Sun and Sunday Sun and the two offer comprehensive reach of the average South African consumer. Exclusive Sunday Sun readers are the most well off of the Sun continuum. If you want to reach the mass market and need to fine tune your focus, Sunday Sun offers the media solution that delivers.

  16. LOW DUPLICATION WITH DAILY EDITION Readers Income Total Sun market 6.4 mil R8,812 Daily Sun 5 mil R8,373 Sunday Sun 2.4 mil R10,001 Duplicated 1 mil R9,402 1 2 2 3 1 4 5 6 4 Exclusive Daily Sun 4mil R8,105 (not SS) Sunday Sun 1.3 mil R10,446 (not DS) 5 3 6

  17. SUNDAY SUN MORE AFFLUENT LSM 1-5 LSM 6-7 LSM 8-10 1 Total Sun market Daily Sun Sunday Sun Duplicated 31 44 20 2 1 2 44 18 38 27 3 5 6 26 47 4 4 30 3 48 22 5 Exclusive Daily Sun (not SS) Sunday Sun (not DS) 41 42 17 25 6 46 29 More affluent

  18. LSM 5-8 Emerging market LSM 5-8 represents an emerging market that is in a state of active acquisition. Consumption patterns are high and LSM 5-8 accounts for three in five consumers. LSM 5-8 accounts for:- 60% of clothing/shoe purchasers 63% of furniture buyers 62% of luxury items (fragrance/ jewellery/ watches/ DVDs/ CDs) 64% of small electrical appliance purchasers 59% of large electrical appliance purchasers 54% new financial product clients

  19. SUNDAY SUN AT A GLANCE Circulation : 207 294 Readership: 2.6 mil Households: 1 mil Value R207 bil p/a 96% Black 1.9 mil LSM 5-8 Average Household Income R12 103 34 Average age 71% Urban 61% Male 1.2 mil Working

  20. EXCLUSIVE REACH Sunday Sun reaches a quarter of all Sunday readers 914,000 people can only be reached via Sunday Sun and no other Sunday newspaper 511,000 people can only be reached via Daily Sun and no other newspaper All other Sunday newspapers 8.3 mil 2.4 mil 1.5 mil Sunday Sun already reaches 17% of other Sunday newspaper readers

  21. SUNDAY SUN IS COST EFFICIENT Total Readers Sunday Sun is the most cost effective national Sunday paper Sunday Sun also offers the most cost effective way to reach Black LSM 6-10 Black LSM 6-10 Cost of 39x7 FC ad: R56,784 R46,956 R102,102 R253,890 R19,301 R21,794

  22. R99,000 per monthCPT = R37.96 R120,000* worth of product or R66,000cash given away over an annual periodCPT = R23.89 Real CPT = R11.95 * Retail value MOBI SiteADDED VALUE

  23. Please Note: Above rates exclude VAT and 16.5% agency commission. Weekly strips’ value will be in lieu of trade exchange.

  24. Please call Paul or Chiara to become a SOCCER WARRIOR partner Paul Goddard I JHB, Gauteng, Cape Town & Coastal I082 650 9231 I paul@fivetwelve.co.za Chiara Turilli IJHB, Gauteng, Cape Town & Coastal I 021 4222 512 I info@fivetwelve.co.za

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