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Marketing, PR & Communications

Marketing and public relations are essential for Rotary Clubs to engage effectively with the community. Quality marketing materials such as pull-ups, leaflets, sails, and handouts are crucial. An attractive online presence acts as the club’s shop window, providing information to potential members. Public relations focuses on influencing stakeholders, ensuring your messaging is clear and engaging. A robust communications plan is essential, encompassing all channels and reaching out to all members. With limited external advertising opportunities, clubs must creatively leverage available resources and the "We’re for Communities" theme.

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Marketing, PR & Communications

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  1. Marketing, PR & Communications Nick Drake

  2. Marketing • Everywhere Rotary interacts with the public there is an opportunityto market Rotary. • Make sure that you have good quality marketing materials • Pull ups • Leaflets • Sails • Handouts • Your on-line presence is also important – its your club’s shop window – so make it attractive and informative

  3. PR • Public relations is about influencing the people who influence others • Media • Government • Educators • To get them to present you the information you give them must be clear, concise and pertinent. Remember the W’s • Who • What • Where • When

  4. Communications • Communications is the key to good planning and good execution of projects and events. • Each club should have a communications plan. • it must be inclusive – do not forget members who don’t have email. • Communications is not only important within the club, it is important that you communicate with neighbouring clubs and with the District.

  5. Advertising • Following the failure to get the RIBI marketing levy approved there will be no media or Google advertising next year from RIBI - so each Rotary Club and District is effectively on its own in terms of advertising. • However, the We’re for Communities theme is still very strong and there’s lots of material available for it – use it.

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