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From Commodity to Expert: Transform Your IT Business & Life

Master the art of specialization in your IT business with Chris Martin and Brad Kendall. This presentation outlines Chris’s journey from limited resources to becoming a sought-after MSP consultant. Learn how specializing in a niche market enhances profitability, automates tasks, and cultivates deeper client relationships. Discover the GFI.MAX Building Blocks program, offering you the tools to easily sell managed services without major changes to your business. Join us to unlock real-world tips to grow your company and improve your service delivery.

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From Commodity to Expert: Transform Your IT Business & Life

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Presentation Transcript

  1. From a Commodity to an Expert • Master your IT business and your life

  2. Presentation outline • Chris Martin GFI MAX – MSP Consultant • Brad Kendall

  3. Why I specialized

  4. Why I specialized • I had / have limited resources • Limited Time • Limited Money • Limited access to employees • Enjoyment • I don’t like troubleshooting insurance CRM systems • I do like designing TV matrices • I gain a depth of knowledge, not a range of knowledge • I can charge a premium for expert advice • Marketing = referrals. Clients talk to other people in their industry a lot more than in other industries

  5. Why I specialized • Automation really pays • Templates speed up quotes and support requests • Automating tasks save time and money • I can invest time in automating tasks because they are mostly the same for all my clients • Contacts • A single industry allows me to grow meaningful partnerships with similar companies • Everybody knows everybody

  6. What I benefited from specializing

  7. What I benefited from specializing • I work a lot less • I get to spend time on other things • I have get more respect from clients • I do interesting things • I make more money • I get more work done with less employees

  8. How I Specialized

  9. How I Specialized • I chose one niche market • I made sure I knew my stuff • I met other experts • I join associations relevant to my niche • I shared my knowledge

  10. GFI MAX Building Blocks

  11. How the Building Blocks can help you get started • A series of discrete, pre-packaged services that the customer can easily grasp the value of • That you can sell easily • That generate recurring profits for you • Bind that customer to you • Learn about their systems • Begin changing the nature of the relationship • And migrate them to full Managed Services

  12. What’s a Building Block? • All the information, tools and collateral needed to sell and implement a set of Managed Services • You can use to: • Attract new customers or strengthen relationships with existing customers • Easily sell a profitable service • Ease customers from break-fix to Managed Services • With NO major changes to your company • And no expensive training

  13. Building Blocks Program – Do it your way! Lucrative but complex Lower value but simple

  14. What’s contained in each Building Block? Example: Server Blocks – all you need to price and sell Server & Network Management 4 Real-time Server & Network Monitoring 3 Daily Server Health Check 2 Daily Server Safety Check 1

  15. All the self-branded information and material you need Sample flyer

  16. Sample website copy

  17. Sample sales letters and telephone scripts

  18. Pricing calculators, sample contracts, statements of work...

  19. GFI MAX Building Blocks summary • All the info and collateral. • To easily sell straightforward services that the customer grasps. • That bind the customer to you. • That truffle hunt and brings more incidents to the surface. • That you can make good recurring revenues and profits. • That require no changes to your business system.No training and travel and time. • That can be used to attract new customers with a straightforward service. • That start the progression to full Managed Services. GFI MAX and Building Blocks are… easy!

  20. Thank you • You get the full system • Set up in less than 10 minutes! • No commitment • No hard sell • Or contact us for more information:gfimax@gfi.com

  21. MSP Business Management • Real-world tips and resources • Videos, webinar recordings,whitepapers, e-books, and more • Blog articles discussing thelatest topics and techniques Helping you to: • Grow your IT support company • Run your company more profitably • Deliver fast IT support and increase uptime • Minimize threats to your business www.mspbusinessmanagement.com

  22. Thank you

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