PIGEON Tableware

1. PIGEON Tableware • Product Guide & Design Concept Presentation • 5 SKUs

2. Design Concept Introduction Pigeon’s New Tableware items are thoughtfully designed, with a warm and cheerful yet simple outlook. The candy colored baby cutlery items are attractive and made of quality and eco-friendly materials. Combining Research on observations and analysis of baby behaviors and Good Design, this set of baby cutlery is both intuitive and easy to use. In addition, the bright yet simple colors are attractive to both the child and parent, making feeding and mealtimes fun and enjoyable both for your child and yourself. This range of items are produced under strict quality control and are assured to be of excellent quality. The items also conform to EN 14372 standards and are Sterilization and Dishwasher safe. The bowl, dish and plate are also Microwave safe.

3. Overview of products Overview of all items Weaning: - Weaning Spoon - Bowl • Learning to Eat: • - “All By Myself” Spoon & Fork • Travel Case • “All By Myself” Dish • “All By Myself” Plate

4. Product Concept Step Up Feeding System Pigeon is dedicated to the different growth stages in your child’s development. This simple charts helps parents to easily purchase the appropriate cutlery for different stages. • Step 1: Weaning • For 6 months and above • Mainly used by care-givers, the 2 items in this stage, namely the weaning spoon and bowl are used when you introduce 1st (Weaning) foods to your child. Step 2: Learning to Eat -For 12 months and above (recommended by WHO) -Mainly used by your child as he/she practices and learns how to eat by themselves.

5. Product Concept Step 1: Weaning 03706Weaning Spoon, 2 pcs • Uniquely designed so that spoon tip NEVER touches the surface of the table • Easy to grip spoon makes feeding fun • Child-friendly spoon tip size fits snugly into little mouths, and makes scooping fuss-free • Interactive design with names of baby cutlery for fun and educational feeding times • for both parent & child • Double injection molded, so that no paint is used in the creation of the simple yet interactive design.

6. Product Concept Step 1: Weaning 03706Weaning Spoon, 2 pcs This weaning spoon gives you and your child enjoyable meal times Weaning Spoon is ideal when you start introducing first (weaning) foods into your child’s diet.

7. Product Concept Step 1: Weaning 03708Weaning Spoon & Bowl Set This weaning spoon and bowl set gives you and your child enjoyable meal times. Weaning Spoon is ideal when you start introducing first (weaning) foods into your child’s diet.

8. Product Concept Step 1: Weaning 03708Weaning Spoon & Bowl Set • Small spout acts as a guide for drinking liquids. • Uniquely designed so that spoon tip NEVER touches the surface of the table • Bowl with grinder dots makes mashing food easy and convenient. • Child-friendly spoon tip size fits snugly into little mouths, and makes scooping fuss-free • Easy to grip spoon and bowl makes feeding fun • Interactive design with names of baby cutlery for fun and educational feeding times • for both parent & child • Double injection molded, so that no paint is used in the creation of the simple yet interactive design.

9. Product Concept Step 2: Learning to Eat 03707“All By Myself” Spoon and Fork Set with Travel Case Your child is ready to start using their first baby spoon and fork once they are able to eat with their hands relatively well. Slowly allow your child to hold the spoon and then the fork. This set of baby spoon and fork are light-weight and designed for your child to grip easily.

10. Product Concept Step 2: Learning to Eat 03707“All By Myself” Spoon and Fork Set with Travel Case • Light-weight and easy-to-grip Spoon and Fork for easy learning. Designed to fit little hands. • Travel case for easy storage. • Fork with straight prongs easily picks up small bites. • Stopper to prevent baby from over-inserting fork prongs or spoon tip into mouth. • Child-friendly spoon tip size and shape fits snugly into little mouths. • Slightly curved spoon tip for easy scooping up of food from the plate. • Interactive design with names of baby cutlery for fun and educational feeding times • for both parent & child • Double injection molded, so that no paint is used in the creation of the simple yet interactive design.

11. Product Concept Step 2: Learning to Eat 03709“All By Myself” Dish and Plate Set This fun Dish and Plate set compliments the “All By Myself” Spoon and Fork set, making meal times more enjoyable for your child.

12. Product Concept Step 2: Learning to Eat 03709“All By Myself” Dish and Plate Set • Small spout acts as a guide for drinking liquids. • Fork and Spoon icons on the sides teach your child where to place their cutlery. • Specially designed Dish and Plate with sides at an angle for easy scooping up of food. • Non-slip base (O-ring) keeps dish and plate in place to prevent tipping over. • Interactive design with names of baby cutlery for fun and educational feeding times • for both parent & child • Double injection molded, so that no paint is used in the creation of the simple yet interactive design.

13. Product Concept Step 2: Learning to Eat 03710“All By Myself” Baby Cutlery Set This set of fun and interactive “All By Myself” Baby Cutlery set consists of the “All By Myself” Spoon and Fork with travel case and the Dish and Plate, making meal times more enjoyable for your child.

14. Packaging Concept Packaging Concept Insert Leaflet

15. Product Information Product Information Insert Leaflet