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Top Marketing Initiatives Panelists’ Discussion Moderator—Lisa Quier Wagner PowerPoint Presentation
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Top Marketing Initiatives Panelists’ Discussion Moderator—Lisa Quier Wagner

Top Marketing Initiatives Panelists’ Discussion Moderator—Lisa Quier Wagner

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Top Marketing Initiatives Panelists’ Discussion Moderator—Lisa Quier Wagner

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  1. Top Marketing InitiativesPanelists’ DiscussionModerator—Lisa Quier Wagner

  2. Cross Promotions Charity-Tied Promotions Veronica Valladares AVP, Marketing Dress Barn

  3. Charity-Tied Promotions

  4. Tanger Outlet 25% Off Pink Cards Date: 10/25/2010 Location: Tanger Outlet Center, Wisconsin Dells, WI, or Purchase your Tanger Pink Style Savings Card Online Shop. Save. Help Find a Cure. Purchase Tanger's 25 percent off Pink Style Savings Card. Each card provides shoppers with a 25 percent discount on a single item at a participating store. Cards will be sold for a minimum of a $1 donation. Purchase your Tanger Pink Style Savings Card Online Use your Pink Card at: The Children's Place, Eddie Bauer Outlet, Coldwater Creek Outlet, Jones New York, Nine West Outlet, Old Navy, Tommy Hilfiger and many more! Cards will be available for purchase through October 25, 2010 at all Tanger Shopper Services Centers and valid only during that time. Money raised from the purchase of the cards will be donated to breast cancer research at the UW Carbone Cancer Center. Tanger Outlet Centers is now in the 17th year of its nationwide fight against Breast Cancer. In Wisconsin Dells, the Tanger Outlet Center is located I-90/94, Exit 92 and features 60 brand name outlet stores. For more information on Tanger Outlet Centers, call 1-800-4-TANGER or visit their website at http://www.tangeroutlet.com.

  5. Cross Promotions Casino Tie-In Promotion Ann M. Ackerman, SCMD VP/Director of Marketing AWE Talisman Companies

  6. Casino Partnerships • OPM – Other Partnership Money! This is for the greater good of all partners! Casinos have traditionally larger marketing budgets and need interesting promotions to meet their goals. Many outlet centers are now close to gaming facilities which makes them ideal partners! • Starting a relationship with Casinos can be a daunting task and I hope the examples I show you today will arm you with successful ideas that you can present. • Being flexible is the most important advise that I can give when speaking to Casinos. Each Casino has internal rules and regulations that they need to follow.

  7. Gift Card Buys –IN THE THOUSANDS $$$ • Almost every Casino has a player card program that rewards loyal players. • They need incentives that are unique and provide a high perceived value – The Outlet Mall Gift Card fits this need! Did I mention FREE ADVERTISING?

  8. Casino Events with Outlets • Events that are held in partnership with the casino! • Special Fashion Shows to Players Club members, store demonstrations and even a scavenger hunt through the stores!

  9. Casino Events with Outlets • Midnight Madness is a great opportunity for casino partnerships. • We have promoted FREE slot play with purchase, FREE rooms, event signage, eblasts, goody bag items, additional shuttle bus locations, public relations support and more!

  10. Trade Agreements • Signage at the outlet center for the casino and vise versa! • Key card Inserts • Billboard trade for kiosk in the center.

  11. Mid-Week Blues! Even Casinos suffer from the Mid-Week Blues! Incentives have been created to play and shop mid-week! It is as simple as Free rooms and cookies!

  12. MGM Grand and Signature Towers • We approached MGM Grand about a shopping promotion. We then approached participating merchants. • They agreed to promote the program to their over 1.3 MILLION email database and on their website and with a social media campaign! We agreed to the same on our end! • Package includes 20% off room rates, $25.00 Gift Card from Last Call Neiman Marcus, $25.00 Gift Card from Bauer Fashion Eyewear , $25.00 Gift Card from Ultra Diamonds, Free Transportation, Green Saving Card and a Cookie Break . • WINNING!!!!

  13. MGM Grand and Signature Towers

  14. OPM • I have shown only Casino examples in this presentation. • Results from these programs have increased advertising exposure, increased traffic and increased sales and revenues for all partners. • We also work with shows, attractions, state parks, tourism agencies, etc...! • Stores can have direct contact. For example, Nike works directly with nearby golf courses on specific promotions. They also worked with Indian Casinos on the N7 promotions. Many times we broker this relationship as the developer to open these doors. • The concept of enhancing your marketing dollars, bringing customers into the center and into your store can be utilized in many formats.

  15. New Store Openings Within Existing Centers Lisa Quier Wagner Partner, EWB Development, LLC

  16. The Center Todd Cook SVP Marketing PVH Retail

  17. Micro Marketing Within the Center

  18. Circulating Customers Throughout the Center

  19. Customer Retention Mitchell Brown Principal Mitchell Brown Marketing & Communications

  20. Companies can boost profits by almost 100% by retaining just 5%more of their customers, whether you are a big 4 accounting firm, Microsoft or Olga’s Blintz & Borscht Parlor.” — Reichheld& Sasser

  21. Customer retention obviously has profound implications for all business: Finding new customers costs 3-7 times more than keeping an existing one, and for many large companies, up to 95% of profits come from long-term customers.” — PwC

  22. “An ounce of loyalty is worth a pound of cleverness.” — Hubbard

  23. “You don’t close a sale, you open a relationship…” — Fripp

  24. Who Does it Well?

  25. Keys to a Rewarding Customer Relationship

  26. The Art of Segmenting Customers and Offers Todd Cook

  27. The Art of Segmenting Customers and Offers

  28. New Technologies Amber Cacali Vice President, Marketing Saks Fifth Avenue – Off 5th

  29. Independent Developers Micro-Marketing Support for Tenants Dorthea Seybold General Manager, Marketing Director OVP Management, Inc.

  30. Independent Developers Micro-Marketing Support for Tenants • Signage • Off Holiday Sales Events • Coupons • VIP Offers • Web • Email • Social Media

  31. Signage • Recycle Billboards • Directional Signs • Changeable Copy Signs

  32. Off-Holiday Sales Events • “Bring A Friend Shopping ® Event • Veteran’s Day Weekend

  33. Bring A Friend Shopping® Event • #2 Highest Sales Weekend of the Year • Cooperative Advertising Investment with State of New Hampshire & Regional Visitors Bureau • Cross-Marketing with Lodging & Restaurant

  34. Coupons On-Site, on-line, in an email, QR, in a FB post, Twitter, VIP or Everyday, or However Your Customers Want… and They Do Want Them. Web & Social Media Email List Available for Quality Tenant Events FB/Twitter Available for Quality Tenant Information