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Engaging Key Actors in the PMSD Process: Building Relationships for Success

This training module equips participants with the skills to effectively engage key actors in the Participatory Market System Development (PMSD) process. Learn how to establish strong relationships through trust, identify interests and motivations, and personalize communication. Discover the trust equation and techniques for crafting meaningful invitations and organizing impactful events. Gain insights on the roles of influential market actors and key individuals within organizations to enhance engagement and collaboration for sustainable development.

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Engaging Key Actors in the PMSD Process: Building Relationships for Success

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Presentation Transcript

  1. TRAINING MATERIALS Module 5 Engaging Key ActorsPurpose: Participants know how to engage key actors in the PMSD process by establishing relationships, identifying ‘hooks’ and communicating effectively

  2. Terms • What is a market actor? • What are key actors? • Who are key individuals? • What do we mean by engage?

  3. Agenda • Introduction • Establishing your relationships – the trust equation • Know your actors – listening to uncover ‘hooks’ • Preparing an invitation

  4. The Trust Equation Self-orientation David Maister – The Trusted Adviser

  5. Know Your Actors • What are their business interests? Short, medium and long-term • What are their motivations to engage or not engage in the PMSD process? • Who are the influential actors (for them) in the market system? Positive and negative • Who are the key individuals within your targeted organisation?

  6. Hooking With Event Invitations How can I personalise the invitation? • The message  • The contact method • The communicator • The recipient

  7. Hooking With Event Organisation How can I hook key actors with the event organisation? • The title of the event • The host and location • The convener, facilitator and chair • The date and timing

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