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The Growth and Marketing Evolution of Coca-Cola: From Local Drink to Global Icon

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Founded in 1886, Coca-Cola transformed from a simple glass beverage into a billion-dollar business through innovative advertising and strategic expansions. Early promotional efforts, such as trays and coolers, enhanced brand recognition, leading to nationwide availability in 1889. With continuous innovations and product additions like Fanta and Sprite in the 1950s, Coca-Cola solidified its place globally. Despite challenges like the New Coke debacle, the brand maintained its prominence, culminating in being the world's most recognizable brand with a presence in over 200 countries.

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The Growth and Marketing Evolution of Coca-Cola: From Local Drink to Global Icon

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Presentation Transcript

  1. Creation - 1886

  2. 5 cents a glass

  3. Coca-cola transforms into a business = Advertisement and growth

  4. Early Advertisement

  5. Trays

  6. Coolers

  7. Strong promotional advertising Leads to brand recognition and demand for the product 1895: Syrup plants were built in Chicago, Dallas, and los Angeles 1889: Bottling Rights sold Coca-Cola goes nation wide

  8. Bottle changes

  9. Santa Clause Transformed

  10. Coca-Cola is made more accessible Six pack open top cooler

  11. By 1940 Coca-Cola is in 53 countries By 1959 they are in over 120 countries

  12. Expansion of the comany In the 1950’s and 60’s the Coca-Cola company added Fanta, Sprite, Fresca, Minute Maid, and Tab

  13. I’d Like to buy the world a coke http://www.youtube.com/watch?v=2msbfN81Gm0 World Wide

  14. Coca-Cola VS. Pespi-Cola The cola wars

  15. Diet Coke and New Coke 1981: Diet Coke introduced as healthier soda drink 1985: Due to Pepsi competition Coke introduces New Coke with an new recipe, quickly becomes an unpopular move.

  16. The 90’s Advertisement Campaign “Always Coca-Cola” Partners with Olympic Games, Fifa world cup, and NBA. Coca- Cola Becomes official soft drink of Nascar Powerade sports drink and Disani water are added.

  17. Coca-Cola Today • Has over 500 hundred brands • Enjoyed in over 200 hundred countries • 1.7 billion beverage servings sold daily • Most Recognizable brand in the World 94% of people recognize red and white logo

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