1. Evolving IT / Business Alignment

2. IT/Business Alignment Peggy Willingham Managing Director, Strategy Management Alaska Air Group, Inc.

3. Background • Education • BA Sociology, MS Project Management • Alaska Airlines – 20 years • Finance, Workers Comp, Environmental Affairs, Safety, Project Management, Strategic Planning • Strategy Management Department • Strategic Planning • Lean Six Sigma (process improvement) • Project Management • Change Management • Chair, Investment Council

4. Projects Are Investment Decisions • Select the best investments • Focus precious resources to execute company strategy • Balance the portfolio for maximum return • Measure business results

5. Sponsor, Controllers & Stakeholders Investment Council Strategic Planning Sponsor & Division Controllers Develop Business Case Select Initiatives Approve & Schedule Projects Prepare Project Proposal Investment Council Sponsor, PMO & Project Team Sponsor, PMO & Controllers Plan Resources Execute Project Measure Results Project Planning, Selection and Execution Major Projects Initiatives Strategic Resource Execution & Planning Allocation Measurement

6. 2008 Lessons Learned • Focus on just a few really important things • Make organization and process improvements first, technology later • Measure inputs, not just outputs • Manage projects well 

7. Measuring Business Results

8. 2009 Lessons Learned • Measure inputs, not just outputs • Understand what is going to move the needle, and by how much • Manage change • Respond to changing business needs

9. Introducing the Resource Committee • Cross-divisional group of resource owners (IT, Corporate Real Estate, PMO, Lean Six Sigma) • Focuses on the docket of emerging projects • When can it start? • If it needs to be accelerated it, what will it displace? • Identifies and escalates resource conflicts

10. 2010 Lessons Learned • Focus on just a few really important things • Make enterprise and implementation risks part of the discussion • Execution, execution, execution

11. Kris - Lessons Learned • Look for solutions outside your organization • Find partners to help • Timing can be everything. Look for opportunities to work on big problems. Make the case for change. • Strive for support from the top • Be persistent, but patient. Change happens iteratively. Tell stories, use data and lessons learned to further push agenda.