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BRANDING NZ PINOT NOIR: A brief look at the American wine market

Discover insights into the American wine market over the past decade, including the steady increase in wine consumption and the profile of wine consumers. With a total of 323 million cases sold in 2009, the U.S. is one of the largest wine-consuming nations globally. Learn about the frequency of wine consumption among the over 80 million American wine consumers and the shift in core versus marginal consumers. Explore the growth in the wine market and understand the evolving preferences shaping the industry.

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BRANDING NZ PINOT NOIR: A brief look at the American wine market

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    1. BRANDING NZ PINOT NOIR: A brief look at the American wine market leslie sbrocco

    2. How many wine consumers? Consumption steadily growing for past 13 years. AMERICA IS AMONG THE LARGEST WINE CONSUMING NATION IN THE WORLD Total sales in US from all production sources 323 million cases in 2009 (GOMBERG FREDERICKSON ) Nearly 80 million wine consumers with 3 in every 5 American ADULTS now purchasing/consuming wine

    3. Who are wine consumers? FREQUENCY OF THAT 80+ MILLIONaccording to the Wine Market Council 51 /49 percent CORE V. MARGINAL 38.4 million CORE (ONE A WEEK) GROWTH HERE! PERCENT IN DECADE over 5 years numbers have flipped 37.2 million MARGINAL (AT LEAST ONCE PER MONTH)

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