1 / 17

Price differentials of moon cakes before and after Mid-Autumn Festival in Hong Kong

Price differentials of moon cakes before and after Mid-Autumn Festival in Hong Kong. 4U Sammi Kwok (14) Melissa Law(19) Olivia Yuen(40). Introduction. Mooncake is a sesonal product Festival food for Mid-autumn festival Most demanded in August and September. Producer.

lindley
Télécharger la présentation

Price differentials of moon cakes before and after Mid-Autumn Festival in Hong Kong

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Price differentials of moon cakes before and after Mid-Autumn Festival in Hong Kong 4U Sammi Kwok (14) Melissa Law(19) Olivia Yuen(40)

  2. Introduction • Mooncake is a sesonal product • Festival food for Mid-autumn festival • Most demanded in August and September

  3. Producer • Major players: Kee Wah, Maxim, Wing Wah, St Honore, Tai Pan, etc. • Maxim-- market leader with number 1 sales in the past 4 consecutive years

  4. Kee Wah(奇華餅家) List retail selling price before mid-autumn festival • Lowest: $65 (Mini series) • Highest: $620 (Royal gift box) • Average: $198 (Regular)No price cut promotion

  5. Mooncake Price during Mid-Autumn Festival Assorted Mooncakes with Tea Gift HK $252.00* Mooncakes of Golden Lotus Seed Paste w/2 Yolks (2 pieces),  Mooncakes of Chinese Ham (2 pieces) and Chinese Tea (1 pack) Chinese Ham and Mixed Nuts Mooncakes HK $238.00*Mooncakes of Chinese Ham and Mixed Nuts (4 pieces)

  6. Mooncake Price during Mid-Autumn Festival Assorted Gift Box HK $218.00* Mooncakes of Golden Lotus Seed Paste w/2 Yolks (1 piece), 8 Mini Mooncakes of : Golden Lotus Seed Paste w/ Yolk, White Lotus Seed Paste w/ Yolk, Chines Ham w/ Mixed Nuts, Pineapple w/ Yolk, Black Date w/ Pine Seed, Walnut and Desiccated Coconut, Green Bean Paste w/ Yolk, Red Bean Paste w/ Yolk

  7. List retail selling price during mid-autumn festival • Lowest: $75 (Mini series) • Highest: $620 (Royal gift box) • Average: $208 (Regular)

  8. Sales Promotion during Mid-Autumn Festival • Coupon promotion • Added Value (Buy coupon get gift pack) • Taste testing demonstration • Staff Sale • Quantity discount (30%off for 20boxes)

  9. Price Differentials before and during Mid-Autumn Festival • Lowest: Before:$65 (Mini series) During:$75 Difference of $10 • Highest: Before:$620 (Royal gift box) During:$690 Difference of $70 • Average: Before:$198 (Regular) During:$208 Difference of $10

  10. Special moon cake • Other then the traditional moon cake, some shops will produce moon cake only in Mid-Autumn Festivals increase their income. To attract customers, they usually produce moon cake with special taste and shape.

  11. Starbucks • Green tea moon cake • Coffee&Nuts moon cake

  12. Early Bird Privilege: $168 Regular Price: $198 Difference: $30

  13. Other Moon Cake

  14. Other Moon Cake

  15. Other Moon Cake

  16. The END

More Related