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TDD-LTE Rollout Strategies for Telecom Service Provider in India

TDD-LTE Rollout Strategies for Telecom Service Provider in India. Swapnil Pande Supervisor : Prof. Heikki Hämmäinen Instructor : Prof. Kishor Ghormade Communications Ecosystem International Master’s Program Aalto University, School of Electrical Engineering. Master’s Thesis Presentation.

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TDD-LTE Rollout Strategies for Telecom Service Provider in India

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  1. TDD-LTE Rollout Strategies for Telecom Service Provider in India SwapnilPande Supervisor : Prof. HeikkiHämmäinen Instructor : Prof. KishorGhormade Communications Ecosystem International Master’s Program Aalto University, School of Electrical Engineering Master’s Thesis Presentation June 30 2014

  2. Agenda Research Problem and Motivation Background Research Method Findings Conclusion

  3. Main Research Problem and Research Questions • Main Research Problem • What are the successful strategies for the TDD-LTE rollout in Indian telecom market? • Research Questions • What are general strategies to concentrate for successful rollout TDD-LTE services? • How to achieve competitive pricing strategies suitable for TDD-LTE rollout? • What level of maturity should Device Ecosystem should reach to leverage the development of TDD-LTE services?

  4. Motivation for Research Problem • The business issue • Latent market stage • Poor 3G penetration • Already Investment in 3G • Importance and impact • Prevent Loss for Telecomm Service Providers • Objective of the study • Examining the local market barriers • Suggestingremedies. 4. The output of the study • Set of guidelines for successful rollout strategies • 5. This helps because • Learning prevents mistake repetition

  5. Background and Research Method • Auction Process and LTE developments • Research Method

  6. I. Timeline for major Events related to TDD-LTE (1/3)

  7. I. Successful players in Auction process (2/3)

  8. I. Timeline for major Events related to TDD-LTE (3/3)

  9. II. Research Method Research Questions Research Problem Paper Survey Literature Review General Strategy Company Documents Pricing Strategy Government Organization and Regulatory Body reports • Challenges and • Set of Recommendations Data Analysis and Interpretation Conferences, Seminars and Webinars News paper articles , Magazine articles and blogs Device Ecosystem Development Strategy January to March November to December Open end questions Close end questions 34 Respondents 15 Respondents

  10. Findings and Conclusion • I. General Strategy • II. Pricing Strategy • III. Device Ecosystem Development Strategy

  11. I. General Strategy : Challenges faced by SP (1/2)

  12. I. General Strategy : Time of launch and Customer segment to Target (2/2)

  13. II. Pricing Strategy : BhartiAirtel Data Plan Pricing (1/4)

  14. II. Pricing Strategy : Airtel Data Plan Pricing Analysis (2/4) • VAS Provided • HD Movies • HD Games • TV Shows • Live videos of places of worship

  15. II. Pricing Strategy : Data Plans to implement (3/4)

  16. II. Pricing Strategy : Data Plans to implement (4/4)

  17. III. Device Ecosystem Development Strategy : Access source (1/3)

  18. III. Device Ecosystem Development Strategy : Effect on mobile ecosystem (2/3)

  19. III. Device Ecosystem Development Strategy : Device Pricing (3/3)

  20. Conclusion • Incremental and well-targeted 2G prepaid to LTE postpaid migration strategy • Identification of the Challenges and Market segment to target • First launch impression vital • The competitive advantage shifts from “Pricing only” towards “Pricing and Quality of Services” • Premium pricing is not the solution • Innovative Pricing like combining 3G and LTE data • Gradual shift from Multi-SIM towards Single SIM market providing SP with greater control over subscribers • Close collaboration with Device manufactures • Affordable device pricing

  21. Thank you !

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