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Maximizing Dissemination: Balancing Free Access with Value

Discover the challenges of free access and how investing in promotion, customer service, training, and value addition can enhance dissemination. Learn why being in the right place at the right time and understanding who's paying the piper are crucial. Maximize dissemination with market mechanisms and strategic tools.

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Maximizing Dissemination: Balancing Free Access with Value

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Presentation Transcript

  1. You get what you pay for Why free access may put limits on dissemination

  2. Your Objective: MaximiseDissemination!

  3. Your Tools: • a website- lots of data- clever gizmos- some money- a few staff

  4. Challenge #1: promotion

  5. Challenge #2: customer service

  6. Challenge #3: training

  7. Challenge #4: adding value

  8. Challenge #5: right place, right time

  9. Challenge #6: who’s paying the piper . . .

  10. Conclusion: you’re going to need lots of money and people (or believe Google will do it all for you). will

  11. Solution #6: who’s paying the piper . . .

  12. Solution #5: right place, right time

  13. Solution #4: adding value

  14. Solution #3: training

  15. Solution #2: customer service

  16. Solution #1: promotion

  17. Your Tools: • a website- lots of data- clever gizmos- some money- a few staff • & market mechanisms

  18. Objective Achieved: MaximumDissemination!

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