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Promoting your brand on the web Case Study: Harvard Clinical Research Institute

Promoting your brand on the web Case Study: Harvard Clinical Research Institute

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Promoting your brand on the web Case Study: Harvard Clinical Research Institute

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  1. Promoting your brand on the webCase Study:Harvard Clinical Research Institute Nils Menten, iMarc Dane Vannatter, HCRI

  2. Introduction • Client: Harvard Clinical Research Institute • Web site: http://www.hcri.harvard.edu • HCRI is a not-for-profit 501(c)3 corporation that works with physicians and industry sponsors to advance patient care through world-class clinical research. • HCRI is a joint venture of Harvard Medical School and Partners Healthcare • iMarc is a full service web agency, providing strategy, planning, branding, design, programming, hosting and support.

  3. HCRI Overview • History • Evolution of business • Harvard tie-in • Branding

  4. Web Site: Before

  5. Process • Strategy & Planning • Deliverable: Site architecture and specifications document • Design • Deliverable: User interface designs • Program and Build • Deliverable: Completed web site with content management tools • Launch & Support • Allow time for post-launch updates

  6. Strategy & Research • Needs analysis and interviews • Web traffic analysis • Competitive benchmarking • Presentation of findings

  7. Architecture & Planning • Information architecture • Key web page wireframes • Content development plan • Schedule • Development site for collaboration

  8. HCRI Strategic Objectives • Business development • Recruitment • Content management • Strengthen branding with great design

  9. Web Site Architecture

  10. Wireframe: Homepage

  11. Wireframe: Services

  12. Branding • Considerations • Harvard tie-in and style pick-up • Evolving the brand presentation • Deliverables

  13. Collaboration: Dev Site

  14. Collaboration: Wiki

  15. Design

  16. Before

  17. Process Recap Strategy & planning Design Program & Build Launch and Support Success Factors: Clear roles Defined objectives Empowered client team Schedule & milestones Photos and quality content, including content strategy Summary Result:Evolved branding and online presentationsupport growth and recruitment

  18. Q&A www.imarc.net www.hcri.harvard.edu

  19. Thank you!