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Live ROI Facebook Marketing Conference March 27, 2013

Live ROI Facebook Marketing Conference March 27, 2013. Live ROI. DATA CAPABLE SPECIFIC ZenithOptimedia TOOLS. DATA MINDSET PLANNING FOR TANGIBLE OUTCOMES FROM THE OUTSET. DATA RESPONSIVE ACTUAL IN-MARKET OPTIMISATION. DATA INTELLIGENT REPORTING TO FEED THE NEXT PHASE.

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Live ROI Facebook Marketing Conference March 27, 2013

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  1. Live ROIFacebook Marketing ConferenceMarch 27, 2013

  2. Live ROI DATA CAPABLE SPECIFIC ZenithOptimedia TOOLS DATA MINDSET PLANNING FOR TANGIBLE OUTCOMES FROM THE OUTSET DATARESPONSIVE ACTUAL IN-MARKET OPTIMISATION DATAINTELLIGENT REPORTING TO FEED THE NEXT PHASE

  3. Changes how ZO allocates time, resources

  4. Everything needs to be live and optimised ‘Spend on success’, test new innovations and continually adjust to maximize returns

  5. Value of Earned Media Consumers trust their peers, family and friends 5X MORE than advertising • 89% of consumers find • internet channels trustworthy sources and will seek online information to verify product recommendations from friends and family. • 90% of consumers surveyed trusted information from someone they know and 70% trusted opinions of other consumers posted online, while only 33% trusted on-line ads • Each week more than 3.5 billion pieces of contentare shared on Facebook • globally Nielsen BuzzMetric 2011

  6. Live insights from brand advocates PERFORMANCE DESIGN SELF EXPRESSION PERSONALIZATION UNIQUE

  7. Best practice – Evergreen ENGAGEMENT, SALES, AWARENESS ETC. Share of Voice Target Paid Campaign Bursts Ads, Promoted Posts Organic Earned Media TIME

  8. A framework to get better insights

  9. Thank You

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