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Learn how to create a task-based intranet driven by value, focusing on task management rather than content or technology. This guide by Gerry McGovern provides practical steps to determine tasks, design questions, recruit participants, and measure success effectively.
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Value-Driven Intranets Techniques for delivering a task-based intranet Netherlands, March 16, 2010 Gerry McGovern gerry@customercarewords.com www.customercarewords.com
An Intranet Story… Customer: Defra (Department for Environment, Food and Rural Affairs) a UK Government Department.
Task Measurement... Because You Can’t Manage What You Can’t Measure Manage tasks: Not content Not technology
Step 1: Determine Tasks Determine 6-12 frequently used tasks.
Task Question Checklist • One unique answer • Does not contain hidden clues • Emotionally neutral • Not confidential
Task Question Checklist • Clearly different from other tasks • Independent from other tasks • Immediately doable on the website
You’d like to take six months off work to travel the world (without resigning). You've worked with HSBC for four years. Do you qualify? • How many packages per hour can the TBA19 filling machine produce?
Step 2: Recruit Participants Recruit 15-18 representative people
Remote Measurement Sessions Record session “We are not measuring you” Measure time for each task. Observe problems and successes. No “think aloud”, no discussions