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The 30 Second Pitch

The 30 Second Pitch. What is my service, product, company, or cause? What problem do I solve (or what demand do I meet)? How am I different? Why should you care?. The 30 Second Pitch. In 30 seconds, potential investors need to be taken through four phases: Attention

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The 30 Second Pitch

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  1. The 30 Second Pitch • What is my service, product, company, or cause? • What problem do I solve (or what demand do I meet)? • How am I different? • Why should you care?

  2. The 30 Second Pitch In 30 seconds, potential investors need to be taken through four phases: • Attention • competing against numerous other distractions, you must capture their attention • Excitement • now that they are paying attention, you need to get them excited about you and your company • Engagement • now that they are excited, enable them to imagine becoming involved with you and your company • Action • the goal of your presentation: get potential investors to spend time with you to learn about your company, your product, and the investment opportunity. Bill Warner, Steve Bayle

  3. The 30 Second Pitch Ex: "How many of you use those flash memory disks? What if your car had a USB port and could play music from them? That's what we're building... (See article, “30 seconds to pitch your company by Steve Bayle, for more) Bill Warner, Steve Bayle

  4. Wax Phonetics, LLC A Sample Business Plan based on the work of: David Hien Jay Anciano

  5. Business Profile • Wax Phonetics is a DJ service that provides clients with hassle-free entertainment with the utmost professionalism, yet keeping it fun and exciting • As a service business, we awe clients with our showmanship. Whether it be the mind blowing sound system, the mesmerizing light show, or the unique personalities of the DJs on stage, the client is definitely in for a treat • Wax Phonetics delivers competitive pricing and exceptional client service • Limited Liability Company • Wax Phonetics is an LLC because this business type offers security. Being young entrepreneurs, this legal structure will protect us by limiting our personal liability

  6. Mission Statement (Chapter 17) • Wax Phonetics DJ service creates a mind blowing music entertainment experience for partygoers in San Jose, California

  7. Opportunity (Chapter 4 & 5) • Define opportunity • Provides dependable planning for a hassle-free event with fresh, up-to-date music for a total sensory experience • Qualifications • Experienced DJs! You don’t have to be a major club DJ and have been in the business for years to be experienced. But we do require our DJs to have expertise in core skills such as beat-mixing, phrase-matching, track programming, and crowd control • Understanding of pro audio and basic electronics. Wax Phonetics DJs need to know how to set-up an audio system in a timely fashion and be able to troubleshoot technical issues promptly

  8. Product/Service Description (Chapters 8 & 21) • State-of-the-art equipment • Total sensory experience – fogger light show and cutting edge music selection • Mood creators – right sound for the right moment • Wax Phonetic delivers more than just music; we deliver a total experience customized to every venue

  9. Market Analysis (Chapter 18) • Consumers in the Bay Area (including San Jose) spend 4.3% of their income on Entertainment, which is on par with their spending on healthcare and apparel^ • Surveys we conducted in San Jose with individuals matching our target consumer profile showed interest in having dependable DJ service and better visual displays • There are a relatively limited number of DJ’s in San Jose • San Jose has 23 DJ’s listed for a population of 929,000 while San Francisco has 34 DJ’s for a population of 774,000* ^http://www.bls.gov/ro9/cexsanf.pdf, p.1 *Sources: wikipedia and http://www.gatheringguide.com/event_directory/rc/ca_california/san_jose/evl_bands_djs_entertainment.html Population information source: factfinder.census.gov

  10. Consumer Profile (Chapters 11 & 18) • By Location • San Jose residents who frequent nightclubs • By Population • 18-34 men and women for whom event organizing is a second source of income, who have some college education • By Personality • Socially connected, brand conscious, up to date with music and current with popular culture • By Behavior • People who use modern DJ entertainment as part of public or private gatherings and or events • By Income • $25,000 - $50,000

  11. Competition (Chapters 8 & 17) • Competitive Advantage(Chapter 8) • Artists are always coming out with new songs; therefore, Wax Phonetics keeps an up-to-date library! • Wax Phonetics DJs understand people. Because of this ability to read people’s emotions and thoughts, Wax Phonetics DJs can deliver the right song at the right time of the night making each moment memorable • Wax Phonetics has the resources to be at multiple locations simultaneously and has a strong relationship with suppliers to help ensure the company will be technically competitive

  12. Sales Assumptions • Of the 953,679 population of San Jose, 2% are involved in event organization • Full capacity • 65 hours/week • Partner will help with events • Seasonality • Holidays and summer time will be our busiest times • Given this business is already operational, we know the industry standards and can deliver our projections

  13. Marketing Mix(Chapter 10 & 18) Price: • At $800, our price point is mid-range compared to our key competitors. Given our excellent service and quality music mix, this makes us a great bargain and affordable to our clients Place: • We travel to the events of our clients, within the greater San Jose, CA area Product: • DJ Service Promotion: • Guerilla Marketing, word of mouth, discounts given to current customers who refer clients

  14. Marketing Plan (Chapter 10 & 19)

  15. Economics of 1 Unit (Chapter 9)(For Service and Manufacturing Businesses ONLY)

  16. Cost of Materials/Direct Labor (Chapters 2 & 9)(For Service and Manufacturing Businesses ONLY)

  17. Time Management Plan

  18. Average Monthly Fixed Costs (Chapter 9)

  19. Monthly Sales Projections (Chapter 13) (Double click on chart to add information) Total = 28

  20. Return On Sales(Chapter 14) (Double click on chart to add information)

  21. Projected Yearly Income Statement (Chapter 13)

  22. Start-up Investment

  23. Financing Strategy for Total Start-up Investment(Chapter 14) Total: $4,650

  24. Return On Investment(Chapter 14)

  25. Social Responsibility Plan (Chapter 10) • Wax Phonetics will give back to the community by offering its services at charitable at reduced costs or pro-bono. • We will give a special discount to first time customers who are producing events for non-profits in the communities we grew up in (San Jose, CA and Stockton, CA), and will maintain that discount level with them as repeat customers

  26. Business & Educational Goals (Chapter 3) • Educational • - Graduate from high school • - Obtain a degree for business and music • Business • Establish Wax Phonetics and run the business profitably within the next year - Evolve into a major independent record label

  27. “Always mixing affordable prices with great service” Thank you for your time and consideration for Wax Phonetics. 24

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