Jeopardy Personal Selling and Direct Mail The Promotional Mix Sales Promotion Advertising Public Relations Q $100 Q $100 Q $100 Q $100 Q $100 Q $200 Q $200 Q $200 Q $200 Q $200 Q $300 Q $300 Q $300 Q $300 Q $300 Q $400 Q $400 Q $400 Q $400 Q $400 Q $500 Q $500 Q $500 Q $500 Q $500 Final Jeopardy
$100 Question Any form of communication a business or organization uses to inform, persuade or remind people about its products or improve its public image
$100 Answer Promotion
$200 Question What are the five categories of the promotional mix?
$200 Answer Advertising Personal Selling Public Relations Direct Marketing (Mail) Sales Promotion
$300 Question What are the two types of promotion?
$300 Answer Product and Institutional
$400 Question All parts of the promotional mix should ___________. Why?
$400 Answer Coordinate – so that customers will recognize the promotions and tie them together
$500 Question Explain the difference between the push and pull concepts
$500 Answer Push – promotional mix developed for the next partner in the distribution channel Pull – promotional mix developed to reach the customer
$100 Question Define advertising
$100 Answer Any PAID form of promotion by an identified sponsor
$200 Question What are the two types of advertising? Hint: They are similar to the two types of promotion
$200 Answer Promotional and Institutional
$300 Question What are the four types of advertising media?
$300 Answer Print Broadcast Online Specialty
$400 Question Name a pro and con of each: Newspaper Advertising Magazine Advertising Outdoor Advertising
$400 Answer Judged by teacher
$500 Question An out door sign that is purchased or rented from advertising companies that use lights and moving parts to attract attention Hint: found in malls and airports
$500 Answer Spectacular
$100 Question What is the difference between advertising and publicity
$100 Answer Publicity is free
$200 Question Publicity is an important tool used by marketers, but what is the drawback?
$200 Answer No control over HOW the media will share the information
$300 Question ___________ is the most powerful force in society.
$300 Answer Public Opinion
$400 Question How can positive employee relations benefit a company’s overall profit?
$400 Answer Happy employees are good employees If they are happy they will work harder
$500 Question What are three functions of public relations?
$500 Answer General Communication Image shaping and enhancement Coping with a Crisis Community Relations Launch a new product or innovation
$100 Question What are the two forms of direct mail?
$100 Answer E-mail Postal mail
$200 Question Why is personal selling the costliest form of promotion?
$200 Answer Must pay employees
$300 Question What are the two goal of direct mail?
$300 Answer Get customers into the store Generate leads for personal selling
$400 Question What are two ways a company can utilize personal selling?
$400 Answer • Telemarketing • E-mail Contact • Sales people in a store
$500 Question How are personal selling and direct mail linked when used in a promotional mix
$500 Answer Direct Mail is used to generate leads for personal selling
$100 Question Define Sales Promotion
$100 Answer All marketing activities – other than person selling, advertising, and public relations – that are used to stimulate purchasing and sales
$200 Question What are two objectives of sales promotion?
$200 Answer Increase Sales Inform potential consumers about new products
$300 Question This kind of sales promotion is designed to get support for a product from manufacturers, wholesalers, and retailers
$300 Answer Trade Promotions
$400 Question • What is the difference between a contest and sweepstakes?
Contest – game of skill Sweepstakes – game of chance $400 Answer
$500 Question Name four different kinds of sales promotions