Importance of Logo Design for Company Branding Your brand is perhaps the most important aspect of your company’s success. An integral part of creating your brand or product is to make it stand out among the rest. Of course, the design of your logo must be so that it represents your company’s image as well as creating the correct perception by your customers that draws them to you Successful and seasoned business owners agree that name recognition comes with its own rewards. But, without it, the challenge to gain that recognition becomes an arduous task that saps company resources and tends to lose its urgency due to the excessive time and effort needed to make a company known to consumers. An important first step in brand recognition is too often overlooked, and subsequently causes a company to miss out on a very valuable opportunity to gain exposure. The first step is the creation of a logo that represents your company and the image it should represent. However, simply creating a design without pertinent and vital information beforehand, the logo will miss its mark. A skilled graphic designer in Singapore is well trained in the design of all kinds of graphics, but a specialty within the graphic design field is logo design. While a great designer is adept at creating virtually any kind of graphic for a many uses, a logodesigner takes the design to a higher level. The Creative Brief: Before a single line is drawn, the designer presents the company and its assigned graphic representatives with a form, called the Creative Brief. When completed, it will give the designer crucial information that is needed to design the perfect logo for a company. This is no easy task. Many probing and very specific questions are asked of the company representatives to help the designer understand what the company expects the logo to convey. Perhaps the logo is simply an image. If so, the image is created in such a way as to symbolize the company’s brand, its product, and most importantly, its image. Just how all of this is “designed” into a logo is what makes a great logo designer so special. If the logo will have text and graphics, once again, the Creative Brief will explicitly state this However, it’s common for a designer to be given the flexibility to create variations of the same logo, but with an image and text. In either case, the Creative Brief must not be taken lightly. A good logo and a great logo can literally be the difference between a successful company and one that constantly struggles with name recognition. The design must be versatile: Although a company may never anticipate placing its logo on a billboard or on the side of large building, to have that ability eliminates a possible issue later. It’s a good idea to insist that your logo is sent to you in vector format. This allows the logo to be enlarged or reduced to any size without any loss of detail or color. Quite often, a designer will use a vector program in the original design process. With vector format, company letterhead and billboards and everything in between will have exact matching logos. This shows professionalism and enhances the company’s brand. To avail the best logo design to represent your brand consult a professional logo design Company in Singapore.