Developing Your Career as a Club Manager

1. Developing Your Career as a Club Manager Jerry Kilby CCM, Chief Executive Officer, CMAE Arnaldo Cocuzza CCM, General Manager, Milano GC, Italy

2. Education is our focus • The mission of the CMAE is to: • advance the profession of club management throughout Europe, • promote best practice in the club industry, and • provide a certification programme which recognises and rewards those club managers that can demonstrate the highest standards of knowledge and competence in club management.

3. Education is our focus • An association for club management professionals, and • A European family of club managers associations • Our network represents over 6,500 club managers • In 28 countries throughout Europe

4. Education is our focus • One of the core objectives of the CMAE is to ensure that all club management education is: • Structured • There must be a planned programme, teaching to the required standards in a logical order • Relevant • Subjects taught must be relevant and appropriate • Accessible • Offering competitive value for clubs and individuals

5. To do this, the CMAE has been working with 22 different organisations across Europe • Club managers associations and sports governing bodies • The network has grown to 6,500 club managers in 28 countries • Our partners will be delivering the CMAE curriculum in their own countries, either in English or in their own local language

6. Certification • Certified Club Manager (CCM) • An aspirational benchmark for club managers to work towards • International standards agreed by USA, Canada, Europe, South Africa, China and Australia • First CCMs in Europe in 2008

7. A structured pathway of education • To take club managers through to Certification

8. Ten Core Competencies Club Governance Inter-Personal Skills Food & Beverage Management Membership & Marketing Accounting & Financial Management Golf, Sports & Recreation Management Human & Professional Resources Facilities Management Strategy & Leadership Statutory Compliance

9. Five Day Courses • A programme of five, 5-day courses • Curriculum based on the CMAA’s Business Management Institute (BMI) curriculum BMI 1 to BMI 5

10. Club Management Levels One and Two will be offered to our partners to deliver in their country • The CMAE Club Management Diploma will be optional after completing both courses

11. The remaining three courses will be delivered by the CMAE and staged at appropriate learning locations • TheCMAE Certified Club Manager (CCM) exam optional after completion of 4 courses

13. Five Day Courses • Monday to Friday, 6-8 hours a day • Classroom based learning • Residential – accommodation will be included • Faculty from the club business and academic partners

14. Pilot Courses • Presented by the Scottish Golf Union • Club Management – Level One • Stirling, Scotland • October 31 – November 4, 2011 • March 12 – March 16, 2012 • Club Management – Level Two • Stirling, Scotland • March 12 – March 16, 2012 Course dates and location for winter 2012 /13 to be announced in early 2012.

15. Plans for Europe – Venues • CMAE Club Management Level One • At various locations around Europe • CMAE Club Management Level Two • At various locations around Europe • CMAE Food & Beverage Management • Hotelschool, The Hague and Les Roches, Marbella • CMAE Golf Management • St Andrews, Scotland and Madrid, Spain • CMAE Strategy & Leadership • Capital cities of Europe (London, Paris, Rome……)

16. Venues • CMAE Club Management Levels One and Two: • Scotland • England • Sweden • Spain • Italy • Ireland • France • Portugal

17. Further details • CMAE website • Recently updated with full details of the MDP • Download a brochure • CMAE Newsletters • Will keep members informed of developments, courses, dates and venues

18. Education is our focus • The CCM Exam: • Exam Day: • Part One – a multiple choice exam of 200 questions • Part Two – questions on a case study, candidates must provide detailed written answers • Pass Mark: • Minimum 50% in all 10 subjects • Minimum 70% overall

19. Education is our focus • The CCM Exam: • CCM exams are held twice a year • March/April and October/November • Managers can sit exams locally • Proctored at a local university or college • Same date & time as others across Europe • Managers can register to take CCM exam anytime • Registration forms on website

20. Education is our focus • Eligibility to take the CCM Exam • Applicant must fulfil 4 requirements: 1) 6 years in a management role at a club (with a minimum one year as a CMAE member) 2) Attendance at one World Conference (USA)

21. Education is our focus • Eligibility to take the Exam continued: 3) 200 Education Credits • College and University courses; trade and professional qualifications; seminars, workshops and conferences 50 Association Credits • Membership; service on boards/committees; supporting your association; writing articles; giving presentations 50 Additional Credits • Either Education or Association Credits • Credits for experience (5 per year, max 50) will end in 2016

22. Education is our focus • Eligibility to take the Exam continued: 4) Completion of CMAE Management Development Programme: • Currently – One course (BMI International) • After 1st January 2013 – Two MDP courses • After 1st January 2015 – Three MDP courses • After 1st January 2017 – Four MDP courses

23. “Education is an ornament in • prosperity and a refuge • in adversity” • Aristotle

24. Any Questions ? • Thank you for listening • www.cmaeurope.org