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Why Umatter ?

Why Umatter ?. Many students feel disempowered and aren’t getting consistent information about ways to positively influence our learning environment. Why Umatter ?. Suicide is the second leading cause of death among college students. Source: Suicide Prevention Resource Center, www.sprc.org.

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Why Umatter ?

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  1. Why Umatter? Many students feel disempoweredand aren’t getting consistent information about ways to positively influenceour learning environment.

  2. Why Umatter? Suicide is the second leading cause of death among college students. Source: Suicide Prevention Resource Center, www.sprc.org

  3. Why Umatter? • Many UMass students feel disconnected. • 1 in 3 think violence is a problem at UMass. • 1 in 5 have observed or experienced violencein the past year. • 1 in 3 know how to report an incident. • 1 in 4 say they’d be “unlikely” to reportharassment or violence. • Many believe high-risk drinking is the norm. Source: UMass Undergraduate Campus Climate Study, Spring 2012

  4. Why Umatter? Core Concepts Care Community Compassion Connection Inclusion Active Bystandership

  5. Goals Create a culture of active engagement and care • Reinforce UMass’ longstanding commitmentto inclusion, care, compassion andcollective action. • Reduce student isolation. • Increase feelings of connection and belongingness. • Create a culture of active bystandership.

  6. Programs Community of Care • Implement and support programs and initiatives related to health and wellness. • Increase help-seeking behavior • reduce stigma • remove barriers to accessing care.

  7. Programs Bystander Intervention • Active bystander training for campus community. • Empower individuals to act: preventand respond to incidents of bias,violence, sexual assault, bullying, hazing,high-risk drinking and other community problems.

  8. ACTIVE BYSTANDERSHIP • Can be done early. • Employs positive actions • direct to indirect • immediate to ongoing • When possible: attract allies and act jointly An Active Bystander can increase effectiveness and create safety for all involved.

  9. Action items completed • Concept of Caring Community introducedduring NSO. • UMatter branding on UCard sleeves. • Active bystander intervention trainingsfor RAs and RDs. Sticker applied to all UCard sleeves

  10. Action items completed • Chancellor spoke about Caring Community and Active Bystandership concepts at Convocation and multiple other opening events. • Framing ourcommunityaspirations.

  11. Action items completed • Video collaboration with Northwestern DA’s Office: Active bystandership demonstration, sexual assault prevention (Three Ds) Chancellor’s introduction to video series

  12. Action items completed • Posters, ads and resource materials • Maroon folderdistributed tofaculty and staffand availableonline.

  13. Action items completed • Social influence messaging for students

  14. Action items completed • Active Bystandership bulletin board postersfor residence halls and other campus buildings

  15. Action items completed • Molly educational/awareness materialsin response to regional health crisis

  16. In Process: Spring semester rollout • UMatter website • Central location forsupport resources

  17. In Process: Spring semester rollout • Social Media • Facebook, Twitter,digital storytelling

  18. In Process: Spring semester rollout • Poster and bus ad campaign • Sexual assault and harassment prevention

  19. Moving forward • Expand training and workshop opportunities. • Expand Active Bystander training • Start with targeted groups: Student leaders,RSOs, Greeks, etc. • Plan campus-wide implementation. • Implement UMatter awards • Honor community members who exemplifyactive bystander approach.

  20. The team EnkuGelaye, Harry Rockland-Miller, Prof. Ervin Staub, Tom Schiff (CHP), Sally Linowski (Dean of Students Office), Jean AhlstrandMacKimmie (Residential Life), Erin Donnally Drake (CSD), Marcy Clark (SACL, Assessment) , Kathy Rubin (College of Engineering), Sara Littlecrow-Russell, Lynn Phillips, undergraduateand graduate student representatives

  21. Questions? Prevent Belong Intervene Care Reach out Acknowledgment: Thank you to the student actors of SHAHA: The Storytellers diversity peer education troupe for consenting to appear in photo illustrations for UMatter.

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