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Trademark

Trademark . By: Victoria Kinney. What is a trademark?. Word Symbol Design Combination of these that a business uses to identify itself or something it sells. What can be protected through a trademark: . A word, group of words, phrase, or text Name A symbol, image, graphic, or design

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Trademark

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  1. Trademark By: Victoria Kinney

  2. What is a trademark? • Word • Symbol • Design • Combination of these that a business uses to identify itself or something it sells

  3. What can be protected through a trademark: • A word, group of words, phrase, or text • Name • A symbol, image, graphic, or design • A device

  4. How do you know what is trademarked? • A trademark is followed by a trademark symbol • The symbol is a ® • This is only put on registered trademarks

  5. What is the purpose? • To keep people from copying another persons idea • Made to avoid consumer confusion • Increases the importance in branding

  6. Does it protect you? • Yes, it protects your idea • The idea of a symbol, design, or word can’t be taken by another for a company if you have it trademarked • That way nobody will take credit for your work

  7. How does it protect? • Keeps people from taking credit for what you have done • This will keep you’re idea from getting taken by another • Won’t be able to be made and put in another persons hands

  8. When do you need a trademark? • When you’re trying to protect: • company logo • slogan • design

  9. Why would you want a trademark? • To avoid consumer confusion • So nobody will take your idea • To keep others from wanting to take credit for your idea

  10. How much does it cost? • If you use a lawyer; probably about $1,500 • It cost a lot of time • Usually around 18-36 months

  11. Examples of trademarks: • What is trademarked: Symbol – The McDonalds golden arch is a classic example of a symbol trademark Name – Coco Chanel is a perfect example of a name that is a trademark Lyrics – A songwriter’s lyrics are trademarks

  12. Work Cited: • http://www.carrferrell.com/trademark-faqs/#a3 • http://www.thomasfirm.com/trademarks.html • http://www.lexingtonkylawfirm.com/intellectual-property/trademark/what-is-a-trademark-or-servicemark/

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