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A Win-Win Situation

A Win-Win Situation. Helmut Schink Technology and Strategy, Industry Environment Head of Telco Standards Nov 22, 2012. Key requirements towards 2020. Make networks self-aware, self-adaptable, and intelligent . Reduce latency to milliseconds. Manage up to 10 times more users.

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A Win-Win Situation

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  1. A Win-Win Situation Helmut Schink Technology and Strategy, Industry Environment Head of Telco Standards Nov 22, 2012

  2. Key requirements towards 2020 Make networks self-aware, self-adaptable, and intelligent Reduce latency to milliseconds Manage up to 10 times more users Improve energy efficiency Support up to 1000 times more traffic Enable Gbpspeak speeds Deliver safe superior customer experience Transport network must support increased traffic and latency of B4G systems

  3. Where does it happen? World’s top technology startup ecosystems [Source: Startup Genome, 2012] Silicon Valley New York City London Toronto Tel Aviv Los Angeles Singapore Sao Paulo Bangalore Moscow Paris Santiago … • Part of NSN Smart Lab framework: • Study mobile broadband application and device use cases in our lab, customer cooperation • Promote 3G and LTE capabilities for accelerated application and device innovation

  4. Focused Cooperation with Universities and Research Institutes

  5. Let’s link our brains… Joint Think Tank SelectedCustomer VisionPain Points Global Expertise Joint ideas Directive Workshop Sessions Exclusive Joint Social Web Style Ideation Joint projects

  6. Do theRight Things! Focus Engagement Incubation adequateExecution Do theThings Right!

  7. Setting the scene • Bridgingthegap: Network APIs aka Telco2Web • CSP exposeshisnetworkassetsvia APIstoexternaldevelopers in a secure, authorizable, billableway • ideally, a brokerensuressimplicityandscaleofaccessspanning multiple CSPs • revenuesharebetweendeveloper, operator (andbroker) creates an interestingmarket • CSP • hasvaluableassets (SMS, MMS, Location, Click-to-call, Payment) insidehiscomplexnetworks • has so farbeenslow/unsuccessfultodeliverinteresting Internet applications • looksforwaystomonetizetheseassets in appsbusiness • over-the-top revenuesharemodels (e.g. Apple Store) bypassthe CSPs • Web applicationdeveloper • wantstodistributeapplications • wantseasy(!) accesstobroaduserbase • wantstogetpaid • dynamic, creative • mayuse telco assetsonlyifonboardingis easy ? /

  8. Business Innovation • CSPs open theirwalledgardenstoexternaldevelopers. • A bigadditiontothevaluechain • CSPs tryto on-board large numbersofindependentsoftwarevendors • loweringthetraditionallyhighentrybarrierintotheTelcoworld(„zeofinancialriskfordevelopers“) • telcosadoptrevenuesharemodelsknownfrom Internet • Telco Network APIs starttobetakenseriously • TwitterrecentlyadoptedtheBlueViamessaging API toconnectphones via SMS/MMS totheTwitterplatform /

  9. One likely business model: Broker with revenue sharing in a multi-CSP scenario Developers Need for standardization to be interoperable End Users Contract R&D Services (testing, libs, tools, doc, forum, Apps %€ API discovery(optional) End Users End Users Broker „one face to the developer“ %€ %€ Contract UseAppsaccessing APIs UseAppsaccessing APIs Apps € Apps € Contract %€ %€ CSP 1 CSP n /

  10. Win – Win ? Healthy eco system Involvement of multiple stakeholders Fair and reasonable share in revenue and IPR Applications End-User Operator Vendor

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