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JAPAN: Kimono

JAPAN: Kimono. Mike Starr Bryan Blodget Preyasak Tongjan. History. Japan appear in 57 AD by China Religion -Shinto, Buddhism, Zen and Confucianism Shape Culture -Etiquette, Respect, and Traditions http://www.japanhistory.info/. EARTH. 145,902 sq. mi. Slightly smaller than CA.

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JAPAN: Kimono

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  1. JAPAN: Kimono Mike Starr Bryan Blodget Preyasak Tongjan

  2. History • Japan appear in 57 AD by China • Religion -Shinto, Buddhism, Zen and Confucianism • Shape Culture -Etiquette, Respect, and Traditions http://www.japanhistory.info/

  3. EARTH • 145,902 sq. mi. • Slightly smaller than CA. • Rugged Mountainous islands • Subtropical to temperate climate. • 4 Seasons • Summer- extremely humid, wettest months as hot as 100 F • Winter- Cold as 32 F, Japan has yet to figure out central heating. • Spring and Fall- best times of the year, warm and little rain • http://www.wordtravels.com/Travelguide/Countries/Japan/Climate/

  4. Values • Friendship-identifying w/ another person. • Peace/getting along- empathy • Respect • Cooperation/ Community -groups • Money/ Wealth • Life/ Reference for life • Manners • Family • Love • Nature/Environment

  5. Japanese Influential Religion Samurai Kimono Tea ceremony Traditional Japanese Weddings Food (Sushi) Drumming Written Culture http://www.japaneselifestyle.com.au/culture/culture.html

  6. FORM • Typically 14 inches wide • Made of medium weight cotton, Gauze Lined Cotton, Flannel and cotton sateen or polyester. • How to wear:

  7. FUNCTION • Define status • Rarely worn daily- worn in weddings, women’s 19th birthday, worn mostly by elders • Colors change with season and with the age and status of the wearer.

  8. Facilitation • Traditional Costume • Worn typically for special events • Variety of colors and styles

  9. TRIANGULATION • Contemporary kimonos more artistic, less based on status • Traditional Kimonos represent: • Family: status • Wealth • Community • Kimonos are an Icon of Japan’s History

  10. Target Market • Leading States: California at LA • Target the valuable Japanese tourist market

  11. 4 P’s • Product: Japanese kimono, Obi, yukata, children's kimono, men kimono and wedding kimono

  12. 4P’s Continued • Place -On-Line, clothing stores, department stores • Price -$50-$200 depending on material and designs • Promotion -Advertised like other types of clothing-TV, magazines, online, newspaper.

  13. Taste • Brand Name: KimPan Kimonos • Product: Authentic Japanese Kimonos with a western twist • Slogan: “Bring your culture home”

  14. Matrix of Values and Customer Roles Buyer User Payer Universal Performance Value:Price:Service: Values- Casual to formal Price varies from Variety of colors and Need attire, varies from $50 to many styles, custom made. Heavy to light thousands of $’s More expensive styles Material depending depending on financing available Temperature style and material Satisfaction guarantee Personal Emotional:Financing:Convenience: Values- Traditional style We manufacture the Available in high end Wants garments, which items and there are fashion retail outlets, Carry remnants of terms for retailers, online,stores carrying Their heritage. A customers purchase oriental items. Reminder of their from the retailers, Appeals to people Rich cultural purchasing conditions bringing culture to Ancestry. Responsibility of the the new country. Retailer.

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