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Player protection with internet gambling

Learn how to create an online gambling site that attracts players and keeps them engaged. Discover effective marketing strategies, customer service tips, and core values for success in the industry.

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Player protection with internet gambling

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  1. Player protection with internet gambling Jamie Wiebe, Ph.D Factz Research Inc./ Responsible Gambling Council Banff Conference on Internet Gambling March 27, 2009

  2. Let’s start an online gambling site : www.screwu.com Here’s what you need to know to reel them in and get them hooked!

  3. Marketing Plan 1. Advertise, advertise, advertise to anyone that has internet access anywhere

  4. Customer Base 2. Welcome everyone and anyone to play on the sites Youth Adults Seniors

  5. 3. Bend over backwards for your player – make account registration fast and easy Product Development

  6. Product Development Continued 4. Games need to be fun, fast and captivating – give the illusion that the player is in control

  7. Revenue 5. Take money any way you can get it

  8. Core Values • Be deceptive • No restrictions • Keep it simple • Ignorance is bliss!

  9. Now that’s business the Madoff and Gekko way!

  10. Background • Industry growth • Variation in internet gambling sites • Regulatory structure • Components of effective regulation

  11. Industry Growth • Internet gaming revenue has grown from $2.2 billion in 2000 to $15.2 billion in 2006 (Christiansen Capital Advisors) • Revenues are projected to reach $24 billion in 2010(Christiansen Capital Advisors) • As of January 2008, there were a total of 2,132 online gambling sites (Monaghan) • 76 jurisdictions offer some form of online gaming license (gamblinglicenses.com)

  12. Variations in Internet Gambling Sites • Scope • Consumers • Types of gambling activities • Regulatory structures

  13. Regulatory Structures

  14. Components of Effective Regulation • Social responsibility • Legal measures • Licensing measures • Market concerns • Checks and balances • Voluntary standards

  15. Player Safety

  16. Policies and Procedures • Availability • Content • Current

  17. Advertising & Promotion • New recruits • Minors • Illegal markets • Existing players • Incentives to play

  18. Site Features • Free “practice” sites • Bonuses • Multiple Accounts

  19. Game Features • Speed of play • Near misses • Betting limits • Passage of time

  20. Access to Money • Payment methods • Deposit limits • Payout methods

  21. Informed Decision Making • Setting limits • Time • Money • Play history • Access to transactions • Wins/losses over time • Time/money played

  22. Problem Gambling • Risks • Risk assessment

  23. Problem Gambling Support • Self-exclusion • Links to support sites • Local • International

  24. Player Safety Principles • Promote breaks • Don’t mislead • Promote informed decision making • Don’t ignore problems • Integrated policies and procedures • Limit access to money

  25. Stop smelling the roses.ITS TIME TO DO MORE!

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