Art and Industry in the XXth century

1. Art and Industry in the XXth century The example of Charles SHEELER (1883–1965) Hugues FRANCOIS lycée Champollion Lattes

2. In the fall of 1927 Charles Sheeler was commissioned to photograph the Ford Motor Company plant in Dearborn, Michigan, often referred to as the Rouge plant. With the launch of the new Model A, automobile production began that same year. Sheeler's Rouge commission was part of a $1.3 million advertising campaign to generate excitement and public interest in a new modern automobile and powerful new plant. Hugues FRANCOIS lycée Champollion Lattes

3. Sheeler spent about six weeks at the massive Ford plant, which covered 1100 acres and employed about 75,000 people. The Rouge was the largest industrial complex in the world, distinguished by its independence from outside suppliers. Most notably, it had its own steel foundry. Iron ore was brought in by freighter, converted into steel and transformed into the engines, frames, bodies, and parts to make a complete automobile Hugues FRANCOIS lycée Champollion Lattes

4. River Rouge Plant Slag Buggy, 1927 Hugues FRANCOIS lycée Champollion Lattes

5. River Rouge Plant Stamping Press 1927 Hugues FRANCOIS lycée Champollion Lattes

6. River Rouge Plant, Criss-Crossed Conveyors, 1927 gelatin silver print. Courtesy of the Museum of Fine Arts, Boston, The Lane Collection Hugues FRANCOIS lycée Champollion Lattes

7. the cathédral ,Chartres 1929 Hugues FRANCOIS lycée Champollion Lattes

8. « Our factories are our substitute for religious expression. » C.Sheeler Hugues FRANCOIS lycée Champollion Lattes

9. Hugues FRANCOIS lycée Champollion Lattes River Rouge Plant 1932 Original Size: 51 x 61 cm

10. Classic Landscape (1931) Hugues FRANCOIS lycée Champollion Lattes

11. In 1938, Charles Sheeler was commissioned by Fortune magazine to produce six paintings extolling America's industrial power . They werre published and exhibited in 1940 Hugues FRANCOIS lycée Champollion Lattes

12. Hugues FRANCOIS lycée Champollion Lattes

13. Rolling Power, 1939.  Oil on canvas 38,1 x 72,6 cm Hugues FRANCOIS lycée Champollion Lattes

14. Suspended Power, 1939Oil on canvas A new hydroelectric turbine being lowered into place at the Tennessee Valley Authority dam in Guntersville, Alabama Hugues FRANCOIS lycée Champollion Lattes

15. Steam Turbine, 1939Oil on canvas, 22 X 18" (55.88 x 45.72 cm.) one of the turbines at the Hudson Avenue Station of the Brooklyn Edison Company, New York, then the world's largest steam power plant Hugues FRANCOIS lycée Champollion Lattes

16. Yankee Clipper1939Museum of Art,School of DesignProvidence, Rhode Island, US Hugues FRANCOIS lycée Champollion Lattes

17. Conversation:sky and earth 1939 (oil on canvas) The Hoover dam Hugues FRANCOIS lycée Champollion Lattes

18. machines are not "strange, inhuman masses of material, but exquisite manifestations of human reason »  C.Sheeler Hugues FRANCOIS lycée Champollion Lattes