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Make sure your business is visible in local search and local listing services. Visit: http://www.webmarketingpartnersblog.com/
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2013 Boom, or Bust for Your Business? www.webmarketingpartnersblog.com
Hey Melissa CurtissHere From Web Marketing Partners.com www.webmarketingpartnersblog.com
“Approximately one in every three mobile searches is local.” “By the end of 2013, more people will access the Internet via a mobile device than through a PC.” “Google mobile search volume has increased 500 percent over the past two years and continues to accelerate.” ~The above quotes taken from Advertising Age Magazine. www.webmarketingpartnersblog.com
What does this mean for businesses? It means that businesses need to take a fresh look at what they are doing. How are they reaching, reacting and serving their customers. www.webmarketingpartnersblog.com
The first change almost all businesses have to make is to focus on mobile communications and mapping. Mobile devices and local markets support more searches for products and services than do desktops and laptops. www.webmarketingpartnersblog.com
Mobile platforms can be a low cost and can be efficient way to reach your customers, if used correctly. Mobile text, applications for smart phones and tablets as well as maps are all essential tools businesses should be using now. www.webmarketingpartnersblog.com
Perhaps the greatest change businesses that are missing the migration to mobile communications are falling behind. The old world of the yellow pages and landline phones is very much in the past. www.webmarketingpartnersblog.com
The consumer is now using his/her mobile device as their prefer means of communication, and it’s tied irrevocably to maps and location. www.webmarketingpartnersblog.com
What to do? www.webmarketingpartnersblog.com
Implement all the local listing services for your business. Set up free accounts with Yelp.com, Bing.com and Google Plus Local. Make sure you are being found. www.webmarketingpartnersblog.com
Also make sure Google is listing your business in local maps, if you are a locally based business, or serve a specific geographic area. A free Yelp account and a Google Plus Local account will take care of this. www.webmarketingpartnersblog.com
Make it easy to call, message or email your business, highlight a phone number and a smart phone app for Android or iPhone maybe a very good investment. www.webmarketingpartnersblog.com
They do not need to be expensive today. It can be a great way to bring in repeat business. Since your customers will go to the app directly to place an order, make an appointment, reservation or communicate with you. www.webmarketingpartnersblog.com
Pay close attention to reviews. Google has now put the Zagat service into it’s Google Plus Local and wants to become the online authority for reviews. www.webmarketingpartnersblog.com
Yelp.com and Tripadvisor.com also promote reviews and are “go-to sources” for consumers who need to choose a product or service. www.webmarketingpartnersblog.com
Don’t let your competition get the better of you in 2013 embrace the mobile search economy and you will prosper and have a boom year. www.webmarketingpartnersblog.com
See you next time www.webmarketingpartnersblog.com