AT&T CruiseCast

1. AT&T CruiseCast Overview & Training © 2008 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

2. What is the AT&T Cruisecast Service? • In vehicle satellite TV and radio • Our service provides 22 broadcast video channels and 20 music channels while on the road • We offer a unique uninterrupted service Antenna RCA jacks wired to LCD display STB

3. Why CruiseCast? • Keep kids and teens occupied with live TV • Makes the trips more enjoyable • Up to the minute news, weather and sports as Mom and/or Dad waits in the car • Can watch the pre-game show on your way to the stadium • Be the hit of the party with live TV in the parking lot prior to a game or a concert • If you happen to like cars and new toys, be the first to have it See Notes for details

4. Current “Trial” Lineup (announced at SEMA)

5. Blockage Protection Blocked Blocked Blocked 120 sec. Using satellite blockage protection we can recover from 60 - 90 seconds of blocked LOS in every 120 seconds and provide continuous high quality video reception

6. RCA connectors To control box SMA connector To antenna USB2.0 DC In connect What’s in the Kit? T7 Universal Mounting Bracket T7 & Mounting Bracket All Exterior and Interior Cables Receiver, Interior Mounting Brackets, and Remote Control Receiver RF Remote Control Back Panel of MSTB

7. Hardware Description and Specifications The Antenna The antenna houses the receiver panel and electronics within a watertight radome. It is mounted to a vehicle’s roof and connected to the receiver with a single coaxial cable. Azimuthally Tracking 0-360deg unlimited (mechanical) Elevation Tracking 10 – 80deg (±20deg electrical, 3 preliminary defined regions) Polarizations 2xCP, LP with polarization control Overall Dimensions 11.3(L) x10.3(W) x 4.3(H) inches Weight 3 lbs SUV Mount Weight 2.67 lbs Satellite Acquisition Automatic Tracking Speed 45deg/s H W L

8. Hardware Description and Specifications • Receiver The STB supplies power and commands to the antenna. This allows for manual or automatic selection of the satellite from which you wish to receive a signal. Approximate Dimensions 10.5 x 6 x 2 inches Approximate Weight 1 lbs Temp. Operating Range 14˚F - +158˚F Power Supply 10 – 30V Power Consumption 20W H W L

9. System Installation • Adjust the mount bracket clamps and magnetic leg to fit any vehicle roof rack system. • Assemble the bracket clamp around the crossbar, tighten, then secure the cover.

10. System Installation • The receiver can be located in a secure, discrete location. Typical locations include: Side panel compartment Under a seat Behind a side panel

11. System Installation • A single RF cable connects the antenna to the receiver. • The power for the system is provided using the 12V accessory switch.

12. T7 Antenna Handle for dismantling Assembly point with rubber dampers Flexible magnet mount Assembly point for protective steel cable T7 Antenna with Magnet Mount

13. Standard Warranty for 1 year Customer Helpdesk (Level 1) Call Center Help to enroll for service to end users Answer general questions from end users Open/close tickets on call center control system Refer cases of RMA, technical troubleshooting or installation inquiries to the technical help desk line Technical Help Desk line (Level 2 and Level 3) Phone troubleshooting Provides support on installation to distributors/installers. Resolve need of an RMA and give RMA instructions Provide replacing parts when required Open/close technical trouble tickets Customer Service & Technical Support

14. Installation Support for Dealer Service Departments RBC will provide online training and “certify” installers Each installer will be assigned a unique account ID (one assumed per Dealer service departments) Once installation on vehicle is complete, special 800 number is called and installer enters customer ID, serial number of equipment Activation occurs within a few minutes over the air if customer has enrolled for service at www.cruisecast.com Technical Support Installers will have access to an 800 number to speak live to RBC technical service representatives (TSRs) Installation Support

15. Operating the System • Make sure you have a clear line of sight to the southern sky. • Turn the vehicle on. The system needs less than 1 minute to boot up and acquire the satellite automatically. • The Program Guide will display once the system is ready. Product launch program guide Current program guide

16. High Ticket Product New technology to offer to your customers AT&T brand brings you instant credibility Why offer AT&T CruiseCast?

17. Full Kit $1499/$1299 (map) not including Installation Service Monthly Payment: $28 Additional Options: Magnet Mounts Extended Warranty (3 Years) M.A.P. Pricing

18. “How To” Process Flow Charts AT&T CruiseCast Sales Training © 2008 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

19. Customer Subscribes to Service 1 Main page of www.cruisecast.com will be modified to include links for new and existing subscriber login, which will link to the page in step 2 below. 2 Starting page of new customer sign-up obtains purchase source and make/model of vehicle. 3 Service offer page supports a basic package and optional additional packages that can be ordered and placed in the shopping cart. 4 Once the customer selects her service package and optional equipment (e.g. extended warranty, long term service contract) they are presented with the contents of their shopping cart for confirmation before continuing. Page 19 Page 19

20. Customer Subscribes to Service 5 After clicking “Order Now” button on main service offer page, customer fills out personal information. 6 Customer then enters payment information and accepts Terms of Use agreement. 7 Final order confirmation page is displayed for customer to review, and return to fix errors if necessary. 8 Credit card validation checking occurs and account is either authorized, or customer is instructed to fix the credit card problem or call the 800 number for assistance. 9 Confirmation/welcome email is sent to customer. Page 20 Page 20

21. How Service is Activated SIM Card SIM card and main chip in receiver are “paired” when device is added so communications over the internal bus is encrypted. CruiseCast Receiver w/ ST 5202 Harmonic MUX NDS CA Headend (ECMG) 1 Customer signs up online, or calls 866-800-9030 to provide personal information, credit card info, and programming features desired. Entitlements (EMMs) addressed customer’s unique SIM card are broadcast on every satellite transponder. The EMMs identify which programming the subscriber is entitled to watch. 6 Encrypted EMMs + Audio and Video Programming Packets Mountainside, MD Provides Fiat-Shamir public key proof of authenticity to the SIM. 2 Installer completes installation of antenna and receiver in vehicle and calls 866-410-4437. NDS Signature Server Installer enters user ID and PIN (received upon passing online certification test), then enters the STB ID, SIM Card ID, 3 and the contact phone number used by the customer for service sign-up. Receiver gets the EMMs and the SIM ignores all packets not uniquely addressed to it. It stores entitlements (programming rights) defined for the user. 7 The contact phone number is used to look up the customer and determine which channels they have ordered. 4 The subscriber system has now been activated over the air minutes after installation is complete! ECMG & MUX encrypt A/V content (with help of Signature Server) for uplink to the satellite. 5 8 Page 21 Page 21