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Olivier Uyttendaele

This document outlines the visual identity and logo application guidelines for KBC Bank and Insurance. It emphasizes the use of the designated typeface and symbolic shapes, particularly a person's head, alongside the primary colors of light blue and dark blue. If those colors are unavailable, black and white is the alternate choice. Guidelines include maintaining free space around the logo for clarity, ensuring readability at a minimum size of 10mm, and appropriate applications across various media such as documents, advertising materials, emails, and promotional gifts.

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Olivier Uyttendaele

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  1. Olivier Uyttendaele KBC Bank and Insurance

  2. Visual identity • Combination typeface and symbolic shapes • Symbolic shape: • A persons head • Typeface: • Name and activities

  3. Visual identity 2 • 2 base colours: • Light blue • Dark blue • Always these 2 colours • If not possible: • Always black and white • Freedom, sea

  4. How to apply the logo? • Free space around logo: • Keeps disturbinbg elements away • Doesn’t mean lost empty space around logo

  5. How to apply the logo? 2 • Sufficiently readable: • Smallest possible size 10mm • Other prints: • Newspaper: • Bigger size to improve readability • …

  6. Applications of the logo • Documents: • Invoices • Contracts • Orders • Applications forms • Order forms

  7. Applications of the logo 2 • E-mails • Notes • Business cards • Commerciel publications: • Advertisments • Posters: • Busstop posters or 20m²posters

  8. Applications of the logo 3 • Leaflets • Brochures • Invitations • Guest cards

  9. Applications of the logo 4 • Gifts: • T-shirt • Umbrella • Soccer ball • Bicycle helmet

  10. Thank you for your attention

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