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Managing Crises in Switzerland: Proactive vs. Reactive Strategies in the Jewish Community

Switzerland, home to approximately 18,000 Jews, faces challenges requiring effective crisis management. With a population of around 7 million and 26 cantons, the Jewish community thrives amidst a complex web of opportunities and threats. While the KKL Switzerland has a rich history, its dependence on Israeli government support and a reactive communication approach pose significant challenges. This analysis explores the community's strengths, weaknesses, opportunities, and threats (SWOT), emphasizing the importance of proactive strategies to overcome crises and ensure sustainability.

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Managing Crises in Switzerland: Proactive vs. Reactive Strategies in the Jewish Community

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  1. SWITZERLAND

  2. Do we need to manage the crisis (active), or let the crisis manage us (passive)???What can we lose in Switzerland?

  3. Switzerland – Facts & Figures Population ~7 Million 26 Kantons 4 Languages (Hebrew not one of them!!!)

  4. Swiss Jewish Community – Facts & Figures Jewish Population ~18,000 ~6,000 Housholds

  5. KKL Schweiz

  6. Income 2011 ~ CHF 4,600,000 =~ US$ 5,000,000 Av. Jewish Community CHF 255 p.c. Av. Total Community CHF 0.66 p.c.

  7. Criticism & Examples 8 Non-Jewish Donors (?) • Organisations / NGOs • Multiplicators (non-Jewish Media, private people) Jewish Donors (?) • Organisations / NGOs • Community Members • Multiplicators (Jewish Media, professionals, private people)

  8. SWOT Analysis (from a communication perspective) 9 Weaknesses • Re-active communication (El-Arakib) • Dependence on Israeli government* • Rich and well known organization = welcome target • Defensive position by KKL Jerusalem • Anti-Israeli mood in Swiss media • Negative coverage in Israel media • *) Duties defined in contract with ILA Opportunities • Openness towards critics • Show the (true) facts • Support by third parties (e.g. Bedouins) • Alliances with other Zionist organizations • Targeted pro-active communication Threats • Further allegations (right or wrong) • Internal disputes in KKL-JNF • Defamatory media campaign • Unsettledness of Swiss donors Strengths • 110 years success story • Apolitical NGO • Active in environmental issues (not only in ISR) • Many projects (supported by KKL-CH) • .... amongst those many for Non-Jews • Broad donor base (Jews + Non-Jews) • Pure conscience

  9. SWOT Analysis (from a communication perspective) 10 Weaknesses • Re-active communication (El-Arakib) • Dependence on Israeli government* • Rich and well known organization = welcome target • Defensive position by KKL Jerusalem • Anti-Israeli mood in Swiss media • Negative coverage in Israel media • *) Duties defined in contract with ILA

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