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HOW TO LOSE THE ELECTIONS A comparison of eight cases

UNIVERSITÀ DEGLI STUDI DI PAVIA FACOLTÀ DI ECONOMIA, GIURISPRUDENZA, INGEGNERIA, LETTERE E FILOSOFIA, SCIENZE POLITICHE. Corso di Laurea Interfacoltà in Comunicazione Professionale e Multimedialità. HOW TO LOSE THE ELECTIONS A comparison of eight cases. Relatore:

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HOW TO LOSE THE ELECTIONS A comparison of eight cases

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  1. UNIVERSITÀ DEGLI STUDI DI PAVIAFACOLTÀ DI ECONOMIA, GIURISPRUDENZA, INGEGNERIA, LETTERE E FILOSOFIA, SCIENZE POLITICHE Corso di Laurea Interfacoltà in Comunicazione Professionale e Multimedialità HOW TO LOSE THE ELECTIONS A comparisonofeightcases Relatore: Prof. Guido Legnante Correlatrice: Prof. Flavio Chiapponi Tesi di laurea di: Cinzia Brandalese Anno Accademico 2011/2012

  2. HOW TO LOSE THE ELECTIONS Cases • Elections: • Electionof 1994; • Electionof 1996; • Electionof 2006; • Electionof 2008. • Localelections: • Trieste 1993; • Trieste 1997; • Bologna 1999; • Milano 2011. Howto…LOSE the elections

  3. HOW TO LOSE THE ELECTIONS Elections FACTORS: • Coalitiongovernment; • Exposure; • Agenda/ Issues; • Polls; • Electoralturnout; • Leader; “Other” representall the factorswhichwecannotanalysedsistematically. Forexample: politicalclimate, electoral system or the durationof the politicalcampaign. + OTHER

  4. HOW TO LOSE THE ELECTIONS Elections ●lessrelevant ●●ratherrelevant ●●●relevant ●●●●veryrelevant ●●●●●decisive

  5. HOW TO LOSE THE ELECTIONS ●lessrelevant ●●ratherrelevant ●●●relevant ●●●●veryrelevant ●●●●●decisive Election 2008

  6. HOW TO LOSE THE ELECTIONS Localelections FACTORS: • Opinion climate; • Candidate; • Politicalcampaign. • WHY? • There are few data available; • They are lessinfluentialthan the elections.

  7. HOW TO LOSE THE ELECTIONS Localelections ●lessrelevant ●●ratherrelevant ●●●relevant ●●●●veryrelevant ●●●●●decisive

  8. HOW TO LOSE THE ELECTIONS ●lessrelevant ●●ratherrelevant ●●●relevant ●●●●veryrelevant ●●●●●decisive Milano 2011

  9. HOW TO LOSE THE ELECTIONS Comparisonamongelections

  10. HOW TO LOSE THE ELECTIONS Comparisonamonglocalelections

  11. HOW TO LOSE THE ELECTIONS Howtolose the elections? R E S U L T S COALITION GOVERNMENT LEADER POLLS ELECTORAL TURNOUT POLITICAL MARKETING EXPOSURE ELECTORAL CAMPAIGN DURATION AGENDA/ISSUES OPINION CLIMATE ELECTORAL CAMPAIGN ELECTORAL SYSTEM ANTICIPATED BALLOTS OTHER

  12. HOW TO LOSE THE ELECTIONS Electoral Campaign Other Exposure Electoralturnout Anticipated ballots Polls Electoral Campaign duration Agenda/ Issues Leader Political marketing Electoral system Coalitiongovernement Opinion climate

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