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Reel Time - The Future Face of Media Barbara Stelzner, VP News and Programming, CNBC EMEA

Reel Time - The Future Face of Media Barbara Stelzner, VP News and Programming, CNBC EMEA. About CNBC. 1 Brand 3 Networks 13 Affiliates 340 million households worldwide. Europe Markets Open. US Market Opens. Indispensible 24/7 news on multiple platforms...anywhere, any time.

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Reel Time - The Future Face of Media Barbara Stelzner, VP News and Programming, CNBC EMEA

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  1. Reel Time - The Future Face of MediaBarbara Stelzner, VP News and Programming, CNBC EMEA

  2. About CNBC 1 Brand 3 Networks 13 Affiliates 340 million households worldwide

  3. Europe Markets Open US Market Opens Indispensible 24/7 news on multiple platforms...anywhere, any time Asia Markets Close Asia Markets Open US Market Closes Europe Markets Close

  4. The Past

  5. The Present and Future

  6. The Present and Future

  7. Universal connectivity • 2 billion people around the world are connected to the internet • YouTube sees 2 billion downloads of its content on every single day • 5 billion people globally own a mobile device • In 2009 some 43% of Japan’s population watched TV on mobile phones • There are more than 7000 TV channels in Europe

  8. Keep calm and carry on? • Don’t panic • Audiences worldwide want access to content anytime and anywhere • The times when broadcasters dictated the terms on which the audience would watch their content will be consigned to the history books • The audiences of the future will have huge input into what broadcasters will produce. In short: there is a trend from push to pull.

  9. Parallels to Travel and Tourism Industry

  10. Let’s get real 11:05 GMT 11:10 GMT Breaking news: Cameron about to arrive Breaking news: Cameron about to arrive zzzzz...

  11. People power vs credibility • People have the power to comment on anything....and they will • Social media is an important trend • because of its ubiquity and interactive elements... • News organisations should be cautious about • wholesale embracing of this concept... • It has its limits when it comes to the credibility and value • of the content that is being generated...

  12. Parallels to Travel and Tourism Industry Comments on tripadvisor.com about an unnamed hotel in New York “Really good hotel, very comfortable location (...) I don't think I'll ever stay at another hotel again (...) This place is charming!” “I'm not going to say much other than this was perhaps the worst hotel I've ever stayed in. Rude staff, incredibly gross rooms (the mattresses are ON THE FLOOR).”

  13. The outlook for news • Users will continue to look for expert opinion and authoritative sources to help them navigate an increasingly complex world • Established brands will continue to fulfil an important role as curators and guardians of meaningful and trusted content • Robust journalistic principles such as accuracy, credibility, reliable sourcing and providing intelligent and actionable analysis remain key to the future of news provision

  14. “Reports of my death are greatly exaggerated”... • In 2009, American children and teenagers • spent more than 7 and half hours • every day with media • During that time, they consumed • 10 hours and 45 minutes of various forms • of audiovisual content because of multitasking • They were watching more television • than 5 years earlier

  15. TV is alive and kicking • More than 106 million Americans watched • this year’s Superbowl final between • the New Orleans Saints and Indianapolis Colts... • The Eurovision Song Contest is watched • by around 600 million people in 35 countries... • It is estimated that more than 1 billion people • around the world watched • the funeral of Pope John Paul II in 2005.

  16. Key indicators for the future • Linear TV is anything but dead but media owners have to embrace new technologies to survive in the long term • TV, online and mobile can coexist in a mutually beneficial relationship • The appreciation of quality content will not go away no matter which platform we are talking about • Audience fragmentation will continue, but the current number of niche offerings is unsustainable and only the fittest will survive • Brand value, a high-quality product and seamless delivery will continue to be the drivers of success

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