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Global Business Club of Mid-Michigan

Global Business Club of Mid-Michigan. Creating Brand Recognition in a Global Market March 24, 2009 Patricia Anderson, CEO Cooperative Elevator Co. ESTABLISHED NOVEMBER 15, 1915. Vision and mission today are similar… Vision

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Global Business Club of Mid-Michigan

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  1. Global Business Club of Mid-Michigan Creating Brand Recognition in a Global Market March 24, 2009 Patricia Anderson, CEO Cooperative Elevator Co.

  2. ESTABLISHED NOVEMBER 15, 1915 Vision and mission today are similar… Vision We develop long-term relationships with customers and the community that exceed their business expectations

  3. MISSION We provide quality service, products, and markets to enhance the value of the Cooperative

  4. Motto In Unity There Is Strength!

  5. Quick Facts • Owned by 940 producer members • Employ 140 full-time and 30-50 seasonal employees • During 2008 over $92,000,000 was paid out to members for commodities grown • $65,000,000 investment in facilities and equipment • Over $176,000,000 in annual sales

  6. Quick Facts • Export Beans and Grain • Export Markets Include Australia, Canada, Guatemala, Haiti, Jamaica, Mexico, South Korea, Sedan, South Africa, Spain, United Kingdom

  7. Key Elements • Members • Board of Directors • Management and Employee Team • Equipment • Facilities – 16,500,000 bu. storage • Markets – Global and Domestic • Relationships

  8. Team

  9. Ready to Serve

  10. Beans

  11. Grain

  12. Agronomy

  13. Petroleum

  14. Feed

  15. Ready to Serve and Committed to Michigan!

  16. Facilities Throughout the Thumb Akron Bad Axe Elkton Fairgrove Gagetown North Branch Pigeon Ruth Sebewaing

  17. Akron

  18. Bad Axe

  19. Elkton

  20. Elkton Terminal

  21. Fairgrove

  22. Gagetown

  23. Pigeon

  24. Pigeon Colored Bean Plant

  25. Ruth

  26. Sebewaing

  27. Markets, Central de Abastos, Mexico

  28. Warehouse, Mexico

  29. Central de Abastos, Mexico

  30. Our Branded Product

  31. Package Retail Product

  32. Relationships • Michigan Department of Agriculture • Legislature • Michigan State University • Michigan Crop Improvement Association • Michigan Bean Shippers Association • Michigan Agri Business Association • Food Export Association

  33. Premium Quality Bean Video

  34. Demand from ethnic cultures for our quality products Freight advantage Offer enhanced markets to our patrons Diversify our business To develop global brand recognition We like challenges Why Do We Export?

  35. Tariffs Letters of credit Credit worthiness Different accounting standards Currency risks Cultural differences Different business practices Language barriers Freight Export Challenges

  36. Markets where you can achieve base hit results quickly Population Niche markets Balance profitability with risks, cost and time Win-win attitude Export Opportunities

  37. Value added grants Brokers Knowledge of the culture Knowledge of the customer Representation in the marketplace Export hotline Branded program Access to trade shows and people Marketing cost sharing International attorneys-trademarks Credentialing offices - labeling Export Help

  38. 2006 named Michigan Ag Exporter of the Year Increased inquiries from additional countries for all commodities Export Rewards

  39. Collect information about potential export markets Gather information on a broad range of markets Research a selection of markets in depth Make comparisons Use a formal matrix to weight questions according to importance Make decisions Export Checklist

  40. Questions

  41. In Unity There Is Strength! Thank You!

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