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Akamai Streaming Services Overview

Akamai – Powering a Better Internet for State & Local Governments. Akamai Streaming Services Overview. Ajay Behl, Major Account Executive abehl@akamai.com 586-530-4403. Agenda. Introductions Challenges Akamai Overview Customer Use Case Use Cases and Examples Questions Next Steps.

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Akamai Streaming Services Overview

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  1. Akamai – Powering a Better Internet for State & Local Governments Akamai Streaming Services Overview Ajay Behl, Major Account Executive abehl@akamai.com 586-530-4403

  2. Agenda • Introductions • Challenges • Akamai Overview • Customer Use Case • Use Cases and Examples • Questions • Next Steps

  3. Akamai: Quick Facts • Pioneered Web Content Delivery (MIT) • $1Billion+ (NASDAQ 100), 11+ years experience • Content Delivery Network of choice for Public Sector • 100% Managed Service – “cell phone bill pay structure” • Delivers 30% of all web traffic • No hardware or software to deploy – only days to implement • No application or code changes – just a DNS change to deploy • Leader in Content Delivery Networks – Selective Content

  4. Why Organizations Use Akamai • To increase the performance of web & web 2.0 applications • Deliver rich media and video content • Provide COOP services • To optimize infrastructure for web applications • To provide unlimited scalability for web apps • To enhance the security of the web environment • Optimize cloud applications To provide the best user experience possible for users of their web applications. With Little or No CapEx

  5. Why Public Sector Utilizes Akamai • Increase performance of web apps i.e. distance learning • Deliver rich media and mobile content • Provide website security (i.e. Denial of Service Attacks) • Provide 100% availability of web sites • To reduce datacenter infrastructure/bandwidth requirements • To provide unlimited scalability to handle flash crowds • To enhance delivery to mobile devices • Optimize Cloud Computing deployments • Live Streaming and On- Demand – no proprietary formats • To provide the best user experience possible for users of their web applications.

  6. Managing a State-of-the-Art Web Presence • Web servers • Local load balancers • Application servers • SSL and authentication servers • Video streaming infrastructure • More load balancers • Compression & connection management servers • Forward caching servers • IDS & IPS servers • DNSSec & IPv6 support • Redundant data centers & failover

  7. The Web: Simple on the Outside… End-Users Internet

  8. AT&T X L3 X Cogent …but Problematic on the Inside 12,000 networks connected by peering points (Cloud) Datacenters End-Users

  9. AT&T L3 Cogent The Akamai Solution (Cloud) Datacenters End-Users AkamaiServer

  10. The World’s Largest Distributed Computing Platform • Delivering 130,000+ Domains • All 60 Top Global eCommerce Sites • 9 of the Top 10 Financial Institutions • All Top 30 M&E Companies • A Global Network • 100,000+ Servers • 1,900+ Networks • 750+ Cities • 79 Countries • Accelerating Daily Traffic • 4+ Tbps • 12+ Million hits per second • 800+ Billion deliveries • 30+ Petabytes • 10+ Million concurrent streams 30+% of the world’s Web traffic

  11. AT&T X L3 X Cogent The Akamai Solution (Cloud) Datacenters End-Users AkamaiServer

  12. Web Site Without Akamai Cloud Datacenter End User Traffic 10000 1000 100 10 1

  13. Web Site Without Akamai X Cloud Datacenter End User Traffic 10000 1000 100 10 1

  14. Web Site With Akamai Cloud Datacenter End User Traffic 10000 1000 100 10 1 Origin offloaded to the Akamai Edge

  15. The Akamai system – how it works Akamai Server 3 Government Data Center • User enters www.agency.gov • Browser requests IP address for www.agency.gov which is CNAMEd to Akamai • DNS returns IP address of best Akamai server DNS 1 2 • Browser requests HTML • Akamai server assembles page, contacting customer Web server if necessary • Akamai server returns HTML • Browser obtains objects from Akamai servers, contacting the customer Origin server if necessary End User

  16. Akamai Customer Industry SegmentsDeep Cross-Vertical Experience Public Sector Media & Entertainment Automotive / Manufacturing Financial Services High Tech Commerce 25 of Top 30 M&E Companies 9 of 15 Largest Global Banks All Major Auto Companies Top 5 Anti-Virus Companies 400+ Global Retailers 13 of 15 Cabinet Agencies

  17. Akamai- State & Local Examples • State of Delaware • Streaming live events • Manage Election website – flash crowd traffic • Manage on-line tax revenue (ala IRS) • State of Mass • DNS Security • Transportation Authority • State of California • Streaming legislative meetings • Employee distance learning • City of Orlando • DDoS protection • Streaming • NY • Criminal Justice - Amber alerts – most wanted • 311 website

  18. Streaming

  19. Unified video network over HTTP • Unprecedented scale and reach • 94,000+ servers • 1800 locations • 1200+ cities • Adaptive streaming for Smooth Playback

  20. Akamai On Demand Streaming Workflow 3 1 5 7 4 HTTP Edge Servers 2 Cache-H NetStorage Authentication Encoder 6 Refelctors Authentication Server

  21. Akamai HD for iPhone & iPadVOD streaming Source Video H.264 Video Input iOS devices .ts • “in the network” packaging and segmenting: takes standard mpeg-4 containers with H.264-encoded video libraries and segments dynamically to mpeg-2 ts format • “in the network” encryption: encrypts each mpeg-2 ts video segment with the Advanced Encryption Standard (AES) on the edge

  22. Verizon NAP L3 X NAP Cogent Solution – Intelligent Overlay Network Globally Distributed Users Optimized Middle Mile HTTP(S)TCP IP Caching Bringing the cacheable content to the edge, closest to where the client is connecting to the internet. HTTP(S)TCP IP Route Dynamically find shortest latency path between end-user and application origin; Route around congestion and packet loss Transport Eliminate round trips and maximize throughput on optimized path Speed end-user response time with intelligent pre-fetching, compression and advanced caching Application Security Move security perimeter into the cloud

  23. Quality Performance Scale 2x longer viewing time for bitrates over 2Mbps 12 PB’s of content over two weeks to 65 countries 1.6 million concurrent streams supporting DVR

  24. Performance • Akamai HD Network • 99.8% perfect playback Buffering • HD platform and the Last Shuttle Launch • HD Flash = 198,900 concurrent streams • iPhone = 11 Gbps (~27,500 concurrent viewers) • HD Flash for Android = 1,500 concurrent streams • NASA.gov HTTP Delivery = 2.6 Gbps • 98.7% Origin Bandwidth Offload Akamai performance tests August–September 2010.

  25. Raising the bar on scale & performanceNFL Client • Better Performance • Eliminate buffering • Higher Quality • Unlock high bitrates • Greater Scale • Broadcast scale audiences

  26. Interactivity and PersonalizationCustomer Example: U.S. Masters SD8% HD 92% Audience Engagement 2x average viewing time for bitrates over 2Mbps 9 Million Views 550 Gbps with 50% views at higher bitrates TV Like Experience Smooth play, DVR, personalized multi camera

  27. DVR Functionality • Instant VOD archive • Enables late viewers to catch up on events • Enables quick review of previous items SD8% HD 92% Akamai massively scalable DVR • Interactive features such as DVR increase engagement • Often 80% of users use interactive features

  28. Response to "TSA Agents Took My Son" • On 10/16/09, TSA had blogged a response (with video) to the woman accusing TSA officers of separating her and her son during a screening process. • On 10/17/09, the video that TSA had posted proving their innocence was receiving a significant amount of attention.

  29. Voice of AmericaEnabling Global Media Delivery The Impact The Voice of America Website • Global Distribution of Media • Media Distribution in 45 languages • More than 1500 hours of content every week to more than 110 million people • Over 90 TB of streaming delivered every month • Security • Akamai mitigates DDOS attack • DDOS attack on RFE/RL – Site is now on Akamai

  30. Voice of AmericaEnabling Global Media Delivery The Impact The Voice of America Website • Global Distribution of Media • Media Distribution in 45 languages • More than 1500 hours of content every week to more than 110 million people • Over 90 TB of streaming delivered every month • Security • Akamai mitigates DDOS attack • DDOS attack on RFE/RL – Site is now on Akamai

  31. NASAEnabling the Shuttle Missions The Impact NASA Website • Live Streaming of Shuttle Launch • Akamai delivering live and on-demand streaming for 3 years • Over 12,000 concurrent streams during a launch • Origin Offload • 90% offload during launches • Performance • Web 2.0 dynamic website • Load balance website between two data centers “We can sleep at night now knowing that Akamai is delivering our site to millions of our end users” – Eashwer Srinivasan, eTouch

  32. NASAEnabling the Shuttle Missions The Impact NASA Website • Live Streaming of Shuttle Launch • Akamai delivering live and on-demand streaming for 3 years • Over 12,000 concurrent streams during a launch • Origin Offload • 90% offload during launches • Performance • Web 2.0 dynamic website • Load balance website between two data centers “We can sleep at night now knowing that Akamai is delivering our site to millions of our end users” – Eashwer Srinivasan, eTouch

  33. Presidential Inauguration 2009Changing the Media World The Impact Inauguration Coverage Sites • Scalability On-Demand • Akamai served peak traffic of 2.25 Tbps during the Oath • Over 5.4 million visitors per minute at the news websites • Over 12 million hits/sec • Media Statistics • Over 1 Tbps of streaming • Over 7.7 million total streams • Live Flash – Over 800 Gbps • Over 99% Origin Offload “At exactly 12 PM ET, WhiteHouse.Gov, the official Website of the President switched over to a new design.” – Washington Post

  34. Presidential Inauguration 2009Changing the Media World The Impact Inauguration Coverage Sites • Scalability On-Demand • Akamai served peak traffic of 2.25 Tbps during the Oath • Over 5.4 million visitors per minute at the news websites • Over 12 million hits/sec • Media Statistics • Over 1 Tbps of streaming • Over 7.7 million total streams • Live Flash – Over 800 Gbps • Over 99% Origin Offload “At exactly 12 PM ET, WhiteHouse.Gov, the official Website of the President switched over to a new design.” – Washington Post

  35. United States Military Academy 2010Special Event Support The Impact West Point Graduation • Support for Flash Crowds • On Saturday, 5/22/10 the POTUS, served as the graduation speaker for the U.S. Military Academy’s Class of 2010. More than 1300cadets received Bachelor of Science degrees and were commissioned as second lieutenants in the U.S. Army. • Scalability & Resource Savings • The graduation ceremony is streamed live online annually at www.usma.eduto thousands of friends and family members who can not attend in person. • Akamai handles all flash traffic 2711 viewers 1129 concurrent users peak 366.06 MBits/sec peak Supporting Special Events Without Infrastructure Build-Out

  36. www.cvn.columbia.edu. Columbia UniversityScalability on Demand The Impact • Scaling to Meet Interactive Learning Demand • Grappled with limited storage and a rapidly growing student access need, CVN had no way of predicting the popularity of their distance learning site. Thus, was unable to plan accordingly for future BW & storage req’s. Additionally, CVN experienced multiple server failures the first year it offered its online courses due to load. • Scalability • Student satisfaction rate has risen over 40% since implementing Akamai’s streaming delivery solution. “Choosing a partner like Akamai is one of the ways we continually enhance the quality and value of our program. Eventually, we’d like every segment of Columbia’s engineering school to be available through CVN, and having the Akamai solution in place provides just the foundation we need,” - Evan Jacobs, CVN’s Marketing Director

  37. Questions

  38. Next Steps • Setup a meeting with the Akamai team to review specific Streaming requirements • No Cost Trial Streaming Services • GSA Contract procurement in place

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